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Making Standalone Creatives Mobile-Optimized

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Qtip: If you don’t have access to any of the features described on this page, reach out to your Account Executive. For more information about the differences between Digital Feedback and CustomerXM for Digital, see Digital Feedback vs. CustomerXM for Digital.

About Making Creatives Mobile-Optimized

The newer, guided creatives are built to include mobile optimization from the start, requiring less setup to use on mobile devices. These mobile-friendly creatives include responsive dialogs, feedback buttons, and templated embedded feedback.

However, there are standalone creatives that look pretty on your desktop, while appearing too large on a mobile screen. This is because older creatives do not have mobile optimization built in, and require extra setup to function well on mobile screens. This page covers how to optimize standalone creatives like pop overs, info bars, and sliders for a mobile browsing experience.

A pop over on a mobile site asking for feedback

Qtip: Are you looking to gather feedback on a mobile app rather than a mobile site? Check out the Embedded App Feedback page instead.

Screen Resolution

You can display an Intercept or Action Set based on Device Type. However, mobile devices can come in many sizes, which might require more than two (desktop and mobile) versions of a Creative. In the case of some tablets, the Creative that looks best on your desktop might work just fine on the tablet.

Instead of basing display logic off of Device Type, it’s better to generate Creatives in different sizes and base their Intercepts’ logic on Screen Size.

Screen Resolution Logic

You can base Intercept logic or Action Set Logic on Screen Resolution. You are not limited to exact sizes – for example, maybe screens less than 500px get one Creative and screens greater than 500px get another.

Click the linked support page for step-by-step instructions and a list of common screen sizes.

Project Set Up

  1. Create two or more Creatives and set the background sizes based on the screen sizes you want to target.
  2. Set up an Intercept with as many Action Sets as you have Creatives.
  3. Add the Target link and Creative for each Action Set.
  4. Add Screen Resolution logic to each Action Set based on the Creative it is supposed to display.

Formatting Embedded Targets

An Embedded Target isn’t just a link, like a regular Target, but an embedded window on the Creative where you show the target site or survey.

Lots of people prefer the survey embedded on the Creative to have no scrollbars. The Formatting Embedded Targets page will go over the changes you can make to your survey that will achieve this.

FAQs