Go beyond data with a complete system of action

Employee, customer, product and brand… The Qualtrics XM PlatformTM takes you from feedback to insight to action. Collect, analyse and act on feedback across the four key experiences. And enjoy solutions that give you the ultimate in visibility and control.

Capterra Core XM 2019 AwardForrester Wave CXG2 CX Spring 2020 AwardTrustRadius Core XM 2020 Award

See the possibilities with a free personalised demo

By providing this information, you agree that we may process your personal data in accordance with our Privacy Statement
By submitting this form, you agree to receive marketing information from Qualtrics as set out in our Terms of Service & Privacy Statement. You may unsubscribe at any time.
By submitting I agree to Qualtrics' Terms of Service & Privacy Statement

Trusted by over 11,000 brands and 99 of the top 100 business schools

Why choose Qualtrics?

ADVANCED DATA COLLECTION

Collect data through email, from your website, through a curated panel or even in-person. Qualtrics has a variety of ways to start gathering the answers you need.

AI POWERED ANALYSIS

With our new predictive intelligence engine you can analyse open text to identify key themes and emerging issues or automatically correlate your data to find drivers of satisfaction with a single click.

TURN INSIGHTS INTO ACTIONS

Create, share, and collaborate on custom online reports that automatically update in real-time, so the right people are getting the right information.

Customer insights

  • Customer satisfaction
  • Relational NPS®
  • Transactional NPS®
  • Customer feedback surveys
  • Event feedback
  • and more

R&D & product research

  • Product satisfaction & usage
  • Naming & concept testing
  • Pricing research
  • Feature & product prioritisation
  • User experience

Marketing & brand research

  • Brand awareness
  • Brand preference
  • Brand positioning
  • Brand health & equity research
  • Ad & messaging research
  • and more

Strategy & planning

  • Market & opportunity assessment
  • Segmentation & targeting
  • Market sising
  • Internal feedback
  • Simple polling
  • and more

Breakthrough results driven by your actions

Turn insights into actions that drive the organisation forward with workflows designed to help you walk the talk when it comes to experience management.

  • Automatically alert the right people, in the right teams, and on the right channels with notifications
  • Automate any action – create a ticket, send a message, send an incentive reward, share a result of a study or create a follow-up action from a result
  • Close the loop at scale to solve problems quickly and track strategic improvements over time

Hunt down and eliminate bad experiences

Anyone from the boardroom to the frontline can take action

  • Start a new project across any of the four core experiences of a business—customer, employee, product and brand
  • Make everyone an XM expert with pre-built templates and solutions available across the organisation, pre-built and available out of the box
  • Make experience management a daily habit with XM Mobile and notifications

Know exactly what to do - powered by built-in intelligence

Surface deep insights from even the most complex data sets at the click of a button. Our powerful, predictive analytics engine surfaces deep insights faster to the people who need to see them.

  • Automatically analyse unstructured data like voice and open text to see trending topics and sentiments
  • See the key drivers of everything from employee engagement to customer satisfaction, spend and loyalty
  • Advanced statistical analysis at the click of button
  • Move beyond insights with recommended actions on ways to drive impact

Top rated XM software

See why the world's leading institutions are using Qualtrics

Request Demo