brand ExperienceTM
Turn brands into religions
With Qualtrics Brand Experience, organizations can strengthen brand equity, improve brand perceptions, and optimize your brand and communication strategy—all with software that’s as easy to use as everyday email. Read More
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Powerful brand tools for internal teams
Qualtrics delivers professional-grade power that was once only available to outsourced consultants. With powerful solutions for everything from customer segmentation to brand communications optimization, Qualtrics makes it possible for anyone to handle the most sophisticated brand research with ease.
- Customer segmentation
- Targeting and positioning
- Value proposition development
- Brand health, engagement, and experience research
- Brand touchpoint research
- Attitude, usage, and user profiling research
- Communications development and evaluative research
- Brand strategy research
Your brand's vital stats, all in one place
Whether you’ve been in business for 50 years or you’re just starting, building an iconic brand is more challenging than ever and the best organizations relentlessly monitor and improve how their brands are perceived. Qualtrics makes it easy to understand key market trends and improve brand equity over time.
Customize
Easily customize brand studies to measure awareness, differentiation or any other brand variable you are interested in.
Monitor
Monitor corporate and competitive brand perception over time and uncover key market shifts and emerging trends such as product quality, price, etc.
Visualize
Visualize brand equity and share brand insights quickly and easily with dashboards
Take the emotion out of marketing decisions
Today’s brand professionals need a way to measure whether their marketing, messaging, and advertising is delivering the intended brand experience and outcomes they want. Qualtrics makes it easy to optimize marketing investments by helping organizations test and optimize every element of their marketing strategy.
Launch with confidence
Capture real-time communications feedback before you launch your next major campaign.
Data-driven Decisions
Sophisticated A/B testing, text highlighting, hotspot, and video questions give you the data you need to proceed with confidence.
Prioritize brand preference drivers. Automatically.
Qualtrics predictive intelligence technology eliminates tedious manual analysis and helps organizations understand the effects that many marketing and company actions have on brand equity. With the power to predict brand experience drivers and marketing campaign effectiveness, Qualtrics makes it possible to stay a step ahead of the competition and build an iconic brand.
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Key Drivers
Qualtrics helps you make the right changes to your branding initiatives by automatically prioritizing brand experience drivers such as price, product quality, service, support, policies, etc, so you make the right changes to your marketing and branding initiatives.
Intelligent text
Oftentimes, the deepest insights about how people perceive about your brand come from open text responses in their own words. Qualtrics automatically suggests trending topics about your brand and assigns sentiment scores to every single comment so you can easily sort through positive and negative comments with one click.
Brand experience in the digital age
You spend countless dollars building a world-class brand experience. This brand experience spans channels in both online and offline environments. Regardless of device, location, or channel, your brand message and experience needs to resonate. Ensuring that this digital brand experience is consistent with all channels will help build your brand and create key competitive differentiation. Qualtrics gives you the ability to gather critical brand insights from your market and customers no matter what device they’re using.
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- World’s leading digital experience measurement technology that helps you understand your brand experience through your customer’s eyes.
- Measure online and offline experiences so that you can create consistent brand experiences no matter what channel or where they are engaging.
- Gain targeted insight from digital visitors with sophisticated website and in-app targeting with over 20 behavioral variables such as geolocation, device type, etc.
- Complete control over your digital branding while engaging with users online.
“Qualtrics insights have resulted in successful new product launches, increased revenue, and double-digit increases in awareness—all of which help to position CBS Interactive competitively in the digital marketplace.”
“With the help of our partnership and the insights we’ve applied to our business, our overall awareness and preference has reached an all time high among those who have never cruised, and we remain the most preferred brand among current cruisers.”
Welcome to the experience management platform
Four applications to manage the
four key experiences of business
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customer ExperienceTM
Turn customers into fanatics. Delight customers at every touchpoint. Monitor, respond and improve every interaction along the customer journey.
Learn Moreemployee ExperienceTM
Turn employees into ambassadors. Drive employee excellence by measuring and optimizing every stage of the employee lifecycle.
Learn Morebrand ExperienceTM
Turn brands into religions. Increase brand equity, test and improve advertising, and identify your essential brand drivers.
Learn Moreproduct ExperienceTM
Turn your products into healthy obsessions. Uncover product needs, prioritize features, and predict market trends.
Learn MoreResearch CoreTM
This is sophisticated research made simple.
From surveys to insights to action.