Qualtrics Core XM

Empower everyone to gather experience insights and take action

Start your Experience Management journey with the right foundations. Hunt down and fix broken experiences across the business with a single System of Action for everything from customer insights to market segmentation.

Customer insights

  • Customer satisfaction
  • Relational NPS®
  • Transactional NPS®
  • Customer feedback surveys
  • Event feedback
  • and more

R&D & product research

  • Product satisfaction & usage
  • Naming & concept testing
  • Pricing research
  • Feature & product prioritisation
  • User experience

Marketing & brand research

  • Brand awareness
  • Brand preference
  • Brand positioning
  • Brand health & equity research
  • Ad & messaging research
  • and more

Strategy & planning

  • Market & opportunity assessment
  • Segmentation & targeting
  • Market sising
  • Internal feedback
  • Simple polling
  • and more

Ultimate listening

Hear everyone,
everywhere they are

Listen to everyone, wherever they’re providing feedback - from surveys and chatbots, to online reviews and social media platforms. Break down data silos with feedback from 125+ sources on a single platform.

Manage all your interactions with customer panels, targeted research, and much more.

Gain a deeper understanding of customers for more targeted research and highly personalised experiences.

Smart analysis

Intelligent analytics for the entire organisation

Get ahead of potential problems with our powerful AI machine learning engine, iQ. It automatically runs complex text and statistical analysis, getting you straight to the root cause and alerting the right people what actions to take — all in real time, with no legwork required.

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Automated actions

Go from measuring to acting—automatically

Take action to close experience gaps, wherever you find them. Build no-code workflows to automatically trigger actions in your CRM, ticketing software, messaging apps and much more.

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Enterprise grade

Industry-leading security & governance

Keep your information safe and secure with enterprise-grade security, privacy, and monitoring. Manage your program at scale with data access controls, and custom policies around user access, sensitive data handling, and cost allocation.

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Loved by analysts. Adored by customers.



XM Solutions

Expert-designed projects
that scale across the organisation

Give everyone the tools they need with automated solutions for everything from brand research to consumer insights. Choose from 40+ pre-built solutions or design your own and scale it across the organisation.

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Qualtrics Research Services

Make your research work harder for you

Uncover deeper and more targeted insights with Qualtrics Research Services and our network of partners. Trained research experts help unlock cost and time savings, while flexible service options let you choose how much - or how little - support you need.

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  • PROGRAM AND PROJECT MANAGERS
  • TECHNOLOGY CONSULTANTS
  • RESEARCH EXPERTS
  • ADVANCED ANALYTICS SPECIALISTS
  • XM SCIENTISTS