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2022 Market Research Trends Report

Lay the foundation for your organisation’s future

2022 Market Research Trends Graphic

Staying one step ahead of your competitors means keeping a finger on the pulse — and in 2022, insights are more valuable than ever. In this era of uncertainty, market research is what’s helping leading brands and businesses to chart a course, identify opportunities and then act on these key insights.

Now, in our second annual study into the state of market research, we dive deeper than ever before to uncover how organizations are approaching market research — from the technologies they’re investing in and the strategies deployed, to how they’re utilizing insights and thinking about the future.

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In this report you’ll learn:



  • How to turn uncertainty into certainty and develop robust market research strategies
  • Best practice on how to improve your market research insights
  • The way forward — and how to go from insights to action

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