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Net Promoter Score (NPS) Software

Knowing your NPS score is a basic business requirement, but that’s just the start – it’s what you do with it that counts. Qualtrics NPS software goes beyond just measuring the metric, giving you insights and actions to keep building your best-ever customer experience.


Ready to improve your NPS score? Request a demo today.

18,000 brands and 99 of the top 100 business schools use Qualtrics

Net Promoter® Score (NPS®) is one of the most common customer experience metrics used by companies around the world. With Qualtrics’ NPS software you get a simple, flexible and powerful platform to engage your customers.

With Net Promoter® Score you can:

  • Segment customers by loyalty
  • Identify unsatisfied and at-risk customers
  • Optimise around a single customer metric
  • Benchmark against industry and competitor scores
  • Uncover customer loyalty drivers
  • Monitor improvements in products, services and across the entire customer journey

Ready to improve your NPS score?

The most sophisticated survey software tool is also the easiest to use

Measure NPS® at every touchpoint

Move beyond legacy customer feedback collection and start conversations with customers wherever they are through apps, websites, email, SMS, chat bots and many more.

Predict what customers will do next

Identify at-risk customers using churn data and experience data to step in and improve the experience with prediction modelling powered by Qualtrics iQ.

Embed CX throughout your organisation

Activate your organisation by embedding CX into your employees’ daily routines and the tools and processes they already use. No matter their role or location, everyone can effectively interact with and take action on customer insights.

One NPS® survey, all channels

Improve your response rates by engaging customers on the devices and platforms they want to use. With NPS® on Qualtrics CustomerXM™ you can collect customer feedback through:

  • Email
  • Chatbots and messaging apps
  • Text or SMS
  • Mobile
  • Native apps
  • Offline surveys
  • And more

Use NPS® data to predict and prevent customers from leaving

Use your NPS® data to make powerful predictions about customer behavior, such as whether they’re at risk of churn. With Predict iQ, you can bring together NPS® with your operational data, such as spend or repeat visits, to predict behavior and its potential outcome on your core operational metrics so you can step in when your customers need it most.

Powerful role-based dashboards and reporting

Get the right information to the right people in the organisation with role-specific, flexible dashboards and pre-configured reports. It means you get the right information, to the right people in real time so they can act quickly to improve the customer experience.

Top rated net promoter score (NPS) software


Why Qualtrics?



of the Fortune 100
use Qualtrics



triggered for



on our



in Enterprise Feedback
Management Experience by G2 in Spring 2020



in 100+ countries



in Employee Experience Management by Forrester

Ready to improve your NPS score?