Panel Management - Recruit, Target & Save $$ | Qualtrics UK

Panel Management

Ever wanted to recruit and manage your own panel of survey respondents?
Qualtrics has the solution. Qualtrics Panel Management makes it easy to recruit, engage, and reward your own in-house panel.

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A well-managed research panel gives you quick insights and answers to key questions—at a fraction of the cost of other research methods. Additionally, you can build rich, deep profiles for each panel member, providing more targeted and personalized research, every time you use your panel.

  • Do More Research It’s so easy and convenient to field surveys to your own panel, that you’ll start doing more research.
  • Faster Insights You’ll have responses back in less time than virtually any other method of research.
  • Higher Response Rates Get higher response rates and better feedback on your studies.
  • Richer Profiles Build rich, deep profiles about each panel member over time and use the data to enhance future studies.
  • Save Money Owning and managing your own panel costs substantially less than purchasing a sample from another source.


Easily recruit people to join your panel. Web intercepts, email invitations, and social media posts are just a few of the recruitment tools built right into the system.


Once recruited, it's easy to communicate with panel members, invite them to participate in surveys, and track their participation over time. Easy, built-in tools help you control contact frequency, manage opt outs, and build rich profiles about each panel member.

Qualtrics also makes it easy to design sophisticated surveys in minutes. Custom branded surveys with complex logic, advanced quotas, and dozens of question types make it easy to launch a project quickly. Your panelists can take surveys wherever they are with our responsive survey themes, while answering questions that are specific to them.


Create and track incentive programs to increase response rates and promote panel member engagement. Built-in functionality makes it easy to track and manage various types of reward programs including points and sweepstakes. Best of all, the system can even reward panel members automatically when they qualify using electronic reward codes.