GENERAL
What is X4?
X4: The Experience Management Summit is the must-attend event for XM leaders. Over three days, you’ll gain bold ideas, real-world strategies, and authentic connections to turn insights into action. Expect inspiring keynotes, hands-on Basecamp sessions, and first-hand examples of how agentic AI is transforming experiences.
When and where will X4 take place?
X4 2026 will be held March 17–19, 2026 in Seattle, WA at the Seattle Convention Center - Summit building.
Is X4 open to international attendees?
Absolutely! We welcome attendees from around the world. Just be sure to follow any regional travel guidelines and restrictions that may apply.
Will there be a virtual option for X4?
No—X4 is designed as an in-person experience, and we’d love to have you join us onsite!
How can I convince my manager to allow me to attend X4?
Highlight the business value: X4 delivers strategies, insights, and tools that drive measurable impact. You’ll bring back practical takeaways your team can apply right away. Use our handy justification email and Slack template to help make the case.
Can I get educational credits for attending X4?
Many X4 sessions are eligible for SHRM recertification credits. Attendees can log their hours on the SHRM portal once sessions and codes are published. Exact credit details will be finalized once the agenda is confirmed.
SUPPORT
Who do I contact with questions or support?
Email x4support@qualtrics.com.
What exactly is an Emerald Ticket?
We're heading to Seattle for the first time—and we're bringing 10 lucky winners with us in VIP style. Think of it as your "Golden Ticket," but better (and more Seattle-colored). The Emerald Ticket transforms your X4 2026 experience—completely reimagining everything from arrival to encore.
Your VIP treatment includes:
Four nights, our treat: Choose your preferred check-in window (Sunday-Wednesday or Monday-Thursday), and we’ll cover your room at a hotel from our official X4 block. We pay the room rate; you handle incidentals and any additional nights.
Front-row to history: VIP seating for all four high-impact keynote sessions featuring Jay Shetty, Mindy Kaling, Andy Cohen, and Priya Parker, plus visionaries like T-Mobile CEO Mike Sievert and Inspire Brands CEO Paul Brown.
The “Green Room”: Exclusive access to an on-site VIP lounge with premium food and beverages, charging stations, and comfortable seating. The perfect spot to recharge and connect with other Emerald Ticket winners.
Face time with fame: Private meet-and-greet with the celebrity speaker of your choice.
Skip the line: Priority access to any sessions you choose throughout X4.
Party like a VIP: Exclusive access to premium areas at the XM Block Party.
Swag worth bragging about: A custom gift bag full of surprises you won't find anywhere else.
How do I enter?
It's the easiest thing you'll do all day. Register for X4 2026 (March 17-19 in Seattle) by February 5, and we automatically enter you. One registration = one entry. That's it.
When will I find out if I won?
We'll notify winners via email on February 6. If you're one of the lucky 10, we'll send you hotel details and VIP coordination instructions on February 16.
What if I've already registered?
Perfect—you're already in the running. We automatically enter every person who registers for X4 2026—no additional steps required.
How do I make the most of my VIP experience?
Two weeks before X4, we'll ask you to submit your VIP preferences: which celebrity speaker you'd like to meet and which sessions you want priority access to. This lets us customize your experience to what matters most to you.
Why Seattle?
Beyond world-class coffee and innovation at every corner, Seattle provides the perfect backdrop for X4. The city embodies what's next—making it the ideal place to experience the future of experience management in action. Plus, we've assembled a keynote lineup: thought leaders who understand that the future belongs to those who can connect data with humanity.
Your Emerald Ticket awaits
One registration. One shot at the VIP treatment of a lifetime. The only question is: Will you be one of the 10?
REGISTRATION & PAYMENT
How do I register for X4?
Register through the official X4 Summit event website. Simply complete your registration form, pay and secure your pass.
What does the X4 pass include?
Your pass includes access to all keynotes, sessions, XM Park (expo hall), the Welcome Reception, and XM Block Party. Daily breakfast, lunch, snacks, and refreshments are also provided. Some special programs are invite-only. Qualtrics reserves the right to add, remove or otherwise modify the X4 Summit Pass inclusions at any time.
What is the cost to attend X4? Are there discounts?
X4 offers tiered pricing to give attendees the best value for registering early.
- Last Chance:
$1,299 + tax (save $400)
Available until 11:59PM on February 20, 2026 - Full Price:
$1,699 + tax - Group Pricing
$999 + tax
For groups of 5+
Available until February 6, 2026
Important notes:
- Discounts cannot be combined, transferred, or applied retroactively.
- Discounts have no cash value.
- Qualtrics may adjust or discontinue discount offers at any time. We will always communicate updates as soon as possible.
- All passes will incur an additional 15.35% Washington state retail and admissions tax
Is there a public sector discount for X4?
Yes. Public sector employees (government, nonprofit, and education) are eligible for a discounted price of $599+tax until March 17, 2026 11:59 PM MT.
To be eligible for a Public Sector discount, you must: (a) be an employee of (i) a federal, state, city or county government organization, (ii) a registered nonprofit organization or (iii) a for-profit or private K-12 schools/districts/networks or university/higher education institution; and (b) when registering for the event on the Event Website, select the Public Sector and provide your organization’s EIN.
To register for a Public Sector ticket use the registration link and click yes when asked “Are you registering as a Public Sector employee”. Enter your EIN. If you do not know your EIN, you can look it up here or request it from your employer.
Is there a group discount for X4?
Yes. Group tickets are $999+tax each for 5 or more tickets. A group discount applies when you purchase five (5) or more passes in a single transaction. Please note that group passes are non-transferrable. To register for group tickets use the group registration link. After full payment, one unique redemption code will be issued per pass purchased, which you will need to assign in the group manager tool.
Offer available until February 6, 2026, 11:59 AM MT.
TERMS AND CONDITIONS
What are the event terms and conditions and code of conduct?
Full Terms & Conditions, including our event code of conduct, are available here.
What is the cancellation policy?
You can request a full refund for your X4 pass through January 30, 2026 (11:59 PM MT). After that date, refunds won’t be available, and we’re not able to issue refunds for no-shows. Passes are valid only for X4 2026, are non-transferable, and can’t be applied to future events.
Hotel cancellations must be arranged directly with your hotel. Hotel policies may vary. Hotel cancellations are the sole responsibility of the Attendee and Qualtrics is not responsible for hotel reservations related to cancellations.
What is the refund policy?
Refunds are available until January 30, 2026. After that, passes are non-refundable. Some passes (Group, Partner-Only, CPQ, and Partner Group) are non-refundable. Refunds also aren’t available for no-shows or unused passes/codes.
Can I transfer my pass to future years?
All passes, comp codes and redemption codes can only be used for the 2026 X4 Summit, are non-transferable and cannot be applied to any future events.
Are attendee substitutions permitted?
Yes until January 30, 2026. After this date, substitutions are not allowed. Attendees must submit an Attendee Substitution Request and follow the processes completely in order to be eligible and to finalize requested transfers. Substitutions may only be made to another employee in your company/organization with the same email domain. Comp Codes are not eligible for substitutions. Please reach out to x4support@qualtrics.com if you need additional information.
ACCESSIBILITY
Are accessibility accommodations and services available at X4?
We’re committed to making X4 accessible. When registering, please indicate your accessibility needs. If you’ve already registered, update your attendee profile. A member of our team will reach out to confirm details. Please reach out to x4support@qualtrics.com if you need additional information.
ACCOMMODATIONS
What hotel options are available near the event venue, and what are their starting room rates?
We have partnered with several hotels conveniently located nearby and within walking distance of the venue, offering a range of options to suit your preferences and budget. Below are some of the available hotels along with their approximate distances to the event and starting room rates:
*Rates are based on availability
How can I reserve a room with the X4 discounted rate?
After you've registered for X4, you'll find a link in your confirmation page and the confirmation email that directs you to our hotel portal to secure your reservation. Our discounted room rate is only available for confirmed X4 registrants through the link we provide you. You will not be able to book this rate with the hotel directly.
If you need the link again, please use the Registrant Login button to access your confirmation page. You'll want to log-in with the same name and email you provided when you completed your registration. Contact x4support@qualtrics.com if you have any questions.
TRAVEL
Where can I find information about Seattle?
You can find information at Visit Seattle.
What is the weather like in Seattle in March?
Seattle in March is mild but rainy. Expect temperatures between 45–55°F (7–13°C). A light rain jacket and umbrella is recommended.
What airports are closest to Seattle?
Seattle–Tacoma International Airport (SEA) is the closest major airport, about 15 miles from downtown and the Seattle Convention Center.