Over the next three days you’ll experience bold ideas, real-world strategies, and authentic connections with experience leaders from around the world. Expect inspiring keynotes, hands-on workshops, and practical examples of how organizations are transforming experiences with Qualtrics.

Think of X4 as a choose-your-own-adventure. Whether you want to dive deep into the product, learn from industry leaders, or connect with peers solving the same challenges—you’ll find it here.

Before arriving at X4:

• Download the X4 mobile app and log in using your registration email.
• Sign up for sessions in advance.
• Get oriented onsite by joining one of the Tuesday AM sessions: Start Here: Your X4 Game Plan
• Bring a laptop if attending Basecamp workshops.
• Dress comfortably—business casual or casual is recommended.
• Seattle in March can be rainy, so plan accordingly.

• The X4 mobile app is your guide to the event.
• Sign up for sessions and build your personal schedule
• Access event information and maps
• Submit feedback and Dream Team requests
• Receive important event notifications

Download and log in

• Download
  • Search for X4 Events in the App Store (iOS) or Google Play (Android).
  • Onsite: Scan the QR code (on the back of your badge)
• Log in with the email used for registration.

Help or questions 

• Pre-event 
  • Email x4support@qualtrics.com 
• Onsite
  • Visit an info desk on level 2 or level 5. If the team can’t resolve it there, go to the Registration Services desk on Level 1.

Meet your people, compare notes, and start making connections from the very first session.

New to X4? Been before but want a refresher and info about the new Seattle venue? The welcome sessions–Start Here: Your X4 Game Plan–will have all the information you need to get the most out of your X4 experience. 

What to expect

• 30-minute overview of how to navigate X4 and make the most of sessions, XM Park, and everything happening across the event
• 15 minutes of networking to meet fellow attendees right away

Choose a room filled with people like you

• Customer Experience (CX)
• Employee Experience (EX)
• Market Research
• Or select industries including Government, Healthcare, and Education

X4 features 200+ sessions across a variety of formats and topics. Sessions take place across Levels 2–5 of the Summit Building and are organized by day and time slot in the mobile app.

Session types

X4 includes several session formats designed for different learning styles.

• Sessions: Educational sessions delivered as lectures, panels, Basecamp workshops or interactive discussions.
• Thought Leadership: Big-picture conversations about the future of experience management featuring industry experts. These take place in XM Park and are not repeated, so plan ahead.
• XM Basecamp Workshops: Hands-on training sessions where you work directly in the Qualtrics platform.
  • Important reminder: Bring your laptop and power cord for Basecamp workshops. They are required.
• Lightning Sessions: Fast 15-minute talks focused on targeted topics.
• Meetups: Peer networking sessions organized by role or industry—no presentations, just conversation.

Session formats

Sessions may be delivered in several formats:

• Lecture - Traditional presentation with seated audience
• Panel - Moderated discussion with multiple speakers
• Thought Leadership - Sessions focused on trends and big ideas in XM
• Interactive sessions: emphasize participation and collaboration.
  • Roundtable - Small-group discussions on a single topic
  • Knowledge Café - Rotating small-group discussions across topics
  • Whiteboarding - Interactive working sessions with hands-on collaboration

Session materials & recordings

• Some speakers share materials via QR code or URL during the session. Capture them in the room—materials are not available after the session ends
• Qualtrics keynotes and select sessions will be recorded and available on-demand on the X4 website approximately a week after the event

Post-session surveys

• You’ll receive a text after each session you attend— filling it out only takes 30 seconds to complete and can help you win swag!

New this year, attendees may sign up for sessions through the X4 mobile app. Sign-up is not required but is strongly recommended to secure seats in popular sessions.

Session sign-up opens March 9 and is available throughout the event.

Sign-up is available only in the mobile app.

You can browse or filter sessions by:

• Topic 
• Industry
• Skill level
• Session type
• Format 
• Level
• Day and time

Tips

• Popular sessions may fill quickly—reserve early to secure your spot.
• Many sessions led by Qualtrics speakers will be repeated.
• Leave open time in your schedule to explore XM Park.
• Lunch is two hours and sessions run all day—make your schedule your own. All meals are grab and go and designed to take to sessions, XM Park or a break in the foyers.

How to sign up

• Open the X4 mobile app
• Tap My Schedule
• Browse, search or filter the session catalog
• Tap a session and select Add Session
• Your sign-up is complete and appears in My Agenda

Sign-up rules

• One session per time slot
• All session types are available for sign-up 
• Keynotes do not require sign-up

Changes

• You can unregister or change sessions anytime before they begin
• We recommend making changes at least 15 minutes in advance, as app updates may occasionally be delayed due to network volume.

Standby 

• A limited number of seats are held for standby. 
• If a session is full, join the standby line outside the room.
• Standby is not guaranteed. Room hosts will advise if space is likely.

Arrival 

• Arrive 10–15 minutes early. At 5 minutes before start time, your seat may be released to standby attendees.

Help with app or session sign-up

• Pre-event: x4support@qualtrics.com
• During event: visit an Information Desk on levels 2 and 5, ask the Support Team (orange shirt) or visit the Registration Services desk on level 1. 

XM Park is the heart of X4. Located on Level 2, it’s your home base between sessions for demos, networking, and hands-on experiences. Here’s what you’ll find inside:

Product Zone

Your hands-on headquarters for learning the platform.

• Product demos
• Ask Qualtrics expert consultations
• Product feedback booth
• Certification booth
• Benchmark booth

Most Product Zone activities take 5–15 minutes and require no appointment.

Experience Community

A space designed for conversations and connection.

You can:

• Join networking discussions
• Attend speaker AMAs
• Record a Qualtrics advocate video
• Get a professional headshot

X4 also includes a few fun experiences in XM Park.

• The Listening Room: A short immersive experience exploring how listening drives action and trust.

PGA Tour Putting Experience: Test your short game on a putting green right in the middle of XM Park.

Keynotes are where the entire X4 community comes together.

You’ll hear from:

• Qualtrics leaders sharing product vision
• Customers sharing real transformation stories
• Special guest speakers including cultural leaders and authors

Keynotes take place on the Main Stage and do not require registration.

Doors open 30 minutes before morning keynotes and 45 minutes before afternoon sessions. 

If the Main Stage fills, the keynote will also be livestreamed in XM Park.

At X4, we practice what we preach—experience starts with listening. Share feedback to help us improve the event in real time, get answers to your important questions and help us make your X4 truly unforgettable.

How it works

• Open the Ask. Share. Dream. tile in the X4 mobile app
• Select Leave Feedback, Ask a Question or Submit a Dream
• Completion takes under 30 seconds

Dream Team

Our Dream Team is part concierge, part problem-solver, and part “I know someone who can help with that.” Whether you need a mid-afternoon caffeine boost, help finding the right session, or want to connect with a product expert, the Dream Team is here to help make your X4 experience unforgettable.

Our team reviews every request. While we can’t guarantee every dream gets fulfilled, we’ll do our best to make your X4 experience exceptional.

The Dream Team doesn’t have a physical location onsite. Instead, our team comes to you—and sometimes surprises you when you’re least expecting it.

X4 is designed to help you meet people facing the same challenges you are.

Ways to connect include:

• Meetups: Peer conversations organized by role or industry. No presentations—just people who speak your language.
• Experience Community: Drop in for networking conversations, AMAs with speakers, and informal discussions.

Mobile App: Use the X4 mobile app to message other attendees and schedule a time and place to connect IRL.

Wednesday night we’re taking over Climate Pledge Arena. 

Expect:

• Live music
• Fun activities
• Arena-style food
• Beer and wine
• Lots of surprises

Event details:

• Wednesday, March 18
• 7:30–10:00 PM
• Use Entry 1
• 21+ event
• X4 badge required for entry
• Clear bag policy applies
• No re-entry allowed

Transportation tips: The Seattle Center Monorail runs from Westlake Center and is free for attendees with an X4 badge. No shuttles provided. Rideshare drop off and pickup on Republican St & Warren Ave N.

The X4 mobile app is your hub for the event and includes all the information you need.

You may also receive text messages during the event for session surveys and Dream Team requests. Messages are limited to event updates and will stop after the event ends.

WiFi is available throughout the venue.

Enjoy beverages, snacks, and a hearty lunch to keep you energized throughout the day.

Morning:

Coffee and light pastries are available, but X4 does not serve a full breakfast, so please grab something before arriving.
 

Lunch:

• Lunch is two hours long, has plenty of options and is grab-and-go—so you can take it to sessions, XM Park, or networking areas.
• Dining District | Level 5
• 11:30 AM – 1:30 PM daily

Venue Address:

• Seattle Convention Center (SCC)—Summit Building
• 900 Pine St, Seattle, WA 98101
• Please note: The Summit Building, a separate building from the rest of the SCC.

When you arrive:

• Head to Registration on Level 1 to pick up your badge.

Badge reminders:

• Bring a government-issued photo ID
• Badges must be worn at all times
• Badges are non-transferable

Coats & luggage

• The venue does not offer coat check or luggage storage
• No suitcases, luggage, or large bags are allowed 

Walking

• X4 is a short 5-10 min walk from all hotels in the X4 block. 

Light rail

• Link Light Rail connects Seattle Airport to Westlake Station.
• Westlake Station is a short walk from the Summit Building and nearby hotels in the X4 block.

Rideshare / taxis

• Pickup & dropoff: 9th Ave side of Summit Building

Parking

• Parking is self-pay.
• X4 does not validate parking.
• Parking is available at: Summit parking garage: 900 Pine Street | Book in advance via SpotHero

Shuttles

• There are no shuttle services for X4.

Full Terms & Conditions, including our event code of conduct, are available here.

You can request a full refund for your X4 pass through January 30, 2026 (11:59 PM MT). After that date, refunds won’t be available, and we’re not able to issue refunds for no-shows. Passes are valid only for X4 2026, are non-transferable, and can’t be applied to future events.

Hotel cancellations must be arranged directly with your hotel. Hotel policies may vary. Hotel cancellations are the sole responsibility of the Attendee and Qualtrics is not responsible for hotel reservations related to cancellations.

Refunds are available until January 30, 2026. After that, passes are non-refundable. Some passes (Group, Partner-Only, CPQ, and Partner Group) are non-refundable. Refunds also aren’t available for no-shows or unused passes/codes.

All passes, comp codes and redemption codes can only be used for the 2026 X4 Summit, are non-transferable and cannot be applied to any future events.

Yes until January 30, 2026. After this date, substitutions are not allowed. Attendees must submit an Attendee Substitution Request and follow the processes completely in order to be eligible and to finalize requested transfers.  Substitutions may only be made to another employee in your company/organization with the same email domain. Comp Codes are not eligible for substitutions. Please reach out to x4support@qualtrics.com if you need additional information.

We’re committed to making X4 accessible. When registering, please indicate your accessibility needs. If you’ve already registered, update your attendee profile. A member of our team will reach out to confirm details. Please reach out to x4support@qualtrics.com if you need additional information.

• Accessibility Services
  • Help desk: Level 1
  • Pre-event: x4support@qualtrics.com        
• Mobility Scooters
  • Available for pre-registered attendees | Pick up/return at Accessibility Services 
• ADA Reserved Seating 
  • Every session room has designated ADA seating options. Room staff will assist.
  • Main Stage: Enter through the Reserved Seating Entrance. Follow green light wands. Staff with handheld signs will direct you.
• ASL Interpretation
  • Mainstage: Included for all keynote sessions. Reserved seats in front of the interpreter. Enter through the Reserved Seating Entrance. Follow pink light wands.
• Live Captioning
  • Available in panel and lecture-style sessions via Wordly. Scan the QR code on the screen or at the tech table to access on your device.

• Lactation Room
  • Room 343 | Level 3
  • Private lactation pods
  • Equipment storage
  • Refrigeration and freezer
  • Shipping options
• Prayer & Quiet Reflection Room
  • Room 344 | Level 3
  • Quiet seating
  • Prayer mats with compasses
  • White noise
  • Low lighting
• Ramadan Rest Space
  • Room 344 | Level 3
  • Quiet seating
  • Low lighting
  • Dates and water available at sunset.

We have partnered with several hotels conveniently located nearby and within walking distance of the venue, offering a range of options to suit your preferences and budget. Below are some of the available hotels along with their approximate distances to the event and starting room rates:

*Rates are based on availability

X4 hotel blocks are now closed. If you need to make changes to your reservation, please contact the hotel directly. 

You can find information at Visit Seattle.

Seattle in March is mild but rainy. Expect temperatures between 45–55°F (7–13°C). A light rain jacket and umbrella is recommended.

Seattle–Tacoma International Airport (SEA) is the closest major airport, about 15 miles from downtown and the Seattle Convention Center.