Get your
X4 questions
answered
GENERAL
What is X4?
X4: The Experience Management Summit is the must-attend event for XM leaders. Over three days, you’ll gain bold ideas, real-world strategies, and authentic connections to turn insights into action. Expect inspiring keynotes, hands-on Basecamp sessions, and first-hand examples of how agentic AI is transforming experiences.
When and where will X4 take place?
X4 2026 will be held March 17–19, 2026 in Seattle, WA at the Seattle Convention Center - Summit building.
Is X4 open to international attendees?
Absolutely! We welcome attendees from around the world. Just be sure to follow any regional travel guidelines and restrictions that may apply.
Will there be a virtual option for X4?
No—X4 is designed as an in-person experience, and we’d love to have you join us onsite!
How can I convince my manager to allow me to attend X4?
Highlight the business value: X4 delivers strategies, insights, and tools that drive measurable impact. You’ll bring back practical takeaways your team can apply right away. Use our handy justification email and Slack template to help make the case.
Can I get educational credits for attending X4?
Many X4 sessions are eligible for SHRM recertification credits. Attendees can log their hours on the SHRM portal once sessions and codes are published. Exact credit details will be finalized once the agenda is confirmed.
SUPPORT
Who do I contact with questions or support?
Email x4support@qualtrics.com.
REGISTRATION & PAYMENT
How do I register for X4?
Register through the official X4 Summit event website. Simply complete your registration form, pay and secure your pass.
What does the X4 pass include?
Your pass includes access to all keynotes, sessions, XM Park (expo hall), the Welcome Reception, and XM Block Party. Daily breakfast, lunch, snacks, and refreshments are also provided. Some special programs are invite-only. Qualtrics reserves the right to add, remove or otherwise modify the X4 Summit Pass inclusions at any time.
What is the cost to attend X4? Are there discounts?
- Early Bird: $1,099 (save $600) – available until October 31, 2025
- Last Chance: $1,299 (save $400) – available until January 30, 2026
- Full Price: $1,699
Please note: discounts can’t be combined, transferred, or applied retroactively, and they don’t carry a cash value. Qualtrics may adjust or end discount offers at any time, but we’ll always do our best to keep attendees informed.
Is there a public sector discount for X4?
Yes. Public sector employees (government, nonprofit, and education) are eligible for a discounted price of $599 until March 17, 2026 11:59 PM MT.
To be eligible for a Public Sector discount, you must: (a) be an employee of (i) a federal, state, city or county government organization, (ii) a registered nonprofit organization or (iii) a for-profit or private K-12 schools/districts/networks or university/higher education institution; and (b) when registering for the event on the Event Website, select the Public Sector and provide your organization’s EIN.
To register for a Public Sector ticket use the registration link and click yes when asked “Are you registering as a Public Sector employee”. Enter your EIN. If you do not know your EIN, you can look it up here or request it from your employer.
Is there a group discount for X4?
Yes. Groups of five or more will be eligible for discounts starting September/October 2025.
TERMS AND CONDITIONS
What are the event terms and conditions and code of conduct?
Full Terms & Conditions, including our event code of conduct, are available here.
What is the cancellation policy?
You can request a full refund for your X4 pass through January 30, 2026 (11:59 PM MT). After that date, refunds won’t be available, and we’re not able to issue refunds for no-shows. Passes are valid only for X4 2026, are non-transferable, and can’t be applied to future events.
Hotel cancellations must be arranged directly with your hotel. Hotel policies may vary. Hotel cancellations are the sole responsibility of the Attendee and Qualtrics is not responsible for hotel reservations related to cancellations.
What is the refund policy?
Refunds are available until January 30, 2026. After that, passes are non-refundable. Some passes (Group, Partner-Only, CPQ, and Partner Group) are non-refundable. Refunds also aren’t available for no-shows or unused passes/codes.
Can I transfer my pass to future years?
All passes, comp codes and redemption codes can only be used for the 2026 X4 Summit, are non-transferable and cannot be applied to any future events.
Are attendee substitutions permitted?
Yes until January 30, 2026. After this date, substitutions are not allowed. Attendees must submit an Attendee Substitution Request and follow the processes completely in order to be eligible and to finalize requested transfers. Substitutions may only be made to another employee in your company/organization with the same email domain. Comp Codes are not eligible for substitutions. Please reach out to x4support@qualtrics.com if you need additional information.
ACCESSIBILITY
Are accessibility accommodations and services available at X4?
We’re committed to making X4 accessible. When registering, please indicate your accessibility needs. If you’ve already registered, update your attendee profile. A member of our team will reach out to confirm details. Please reach out to x4support@qualtrics.com if you need additional information.
ACCOMMODATIONS
Are there hotel blocks available for the event?
Yes. Official hotel blocks will open for booking in September/October 2025.
TRAVEL
Where can I find information about Seattle?
You can find information at Visit Seattle.
What is the weather like in Seattle in March?
Seattle in March is mild but rainy. Expect temperatures between 45–55°F (7–13°C). A light rain jacket and umbrella is recommended.
What airports are closest to Seattle?
Seattle–Tacoma International Airport (SEA) is the closest major airport, about 15 miles from downtown and the Seattle Convention Center.