X4 on demand
X4 Seattle: The experience management summit logo

X4 2026 is over.
The ideas aren't.

Keynotes

Jason Maynard Keynote
Navigating what’s next: Leadership lessons in a changing world
Opening keynote: Leaders who navigated disruption and transformation share insights on building resilient teams and making every connection count in an era of constant change.
Jeff Gelusso Keynote
Experience in action: What happens when AI empowers people
What happens when AI provides real-time context to guide decisions? You create authentic experiences, not just efficient transactions.
Brad Anderson Keynote
Amplify experience
How to lead when AI changes everything. Discover the new leadership model for the AI-powered era—where emotional intelligence, curiosity, and resilience become your ultimate differentiators.

Three days of breakthroughs. Yours to keep.

Watch the ideas already reshaping how leading organizations think about experience, AI, and what comes next.

Industry playlists

CX Playlist Customer Experience
Customer Loyalty
What actually drives customer loyalty—real strategies from companies protecting revenue and proving ROI.
Market research Market Research
Market Research
Transform research from bottleneck to accelerator—proven strategies for moving faster without sacrificing quality.
Employee Experience Employee Experience
Employee Experience
The future of employee listening—proven strategies for moving from reactive surveys to real-time intelligence.
A nurse smiling Customer Experience
Healthcare
Improve HCAHPS, reducing clinician burden, and showing PX drives financial performance—strategies from health systems that got results.
Guest Experience Customer Experience
Guest Experience
Turn guest satisfaction into measurable sales growth—proven strategies for location-based brands.
Government Customer Experience
Government
Modernize government service delivery—tested strategies for meeting mandates and proving impact within budget constraints.

Sessions

The three-year patient experience blueprint with Intermountain Health Customer Experience
The three-year patient experience blueprint with Intermountain Health
Intermountain Health's PX maturity blueprint: how PX Accelerators turn data into local action, what didn't work, where they started over, and the governance that kept transformation on track.
Unifying the patient experience journey Customer Experience
Unifying the patient experience journey
Corewell Health unified legacy systems across regions using the Health Experience Index. See their process for moving from fragmented data to a unified system that drives patient excellence.
HCAHPS journey of innovation at New York Presbyterian Customer Experience
HCAHPS journey of innovation at New York Presbyterian
NewYork-Presbyterian unified 16+ programs into one engine for change. See their digital report cards, advisory councils, and "Distance to Next Star" framework that keeps teams moving toward better care.
How Marriott unified guest signals across every channel Customer Experience
How Marriott unified guest signals across every channel
Marriott unified contact center, VOC, digital, and in-stay signals into one view. See how they exposed hidden friction through data consistency and built the operating model that drives frontline action.
Bridging the gap: Capturing buyers and browsers CX feedback via geo-fencing Customer Experience
Capturing buyers and browsers CX feedback via geo-fencing
Abercrombie geo-fences stores to capture instant feedback from buyers and browsers. Learn how real-time insights from both groups drive store improvements, highlight top associates, and boost sales.
Solve the loyalty equation with agentic AI Customer Experience
Solve the loyalty equation with agentic AI
TruGreen evolved from scattered feedback to an omnichannel engine analyzing 500M signals annually. See how they use agentic AI to bridge knowing and doing—turning passive listening into closed-loop action.
Ready to wire Employee Experience
Ready to ride the AI wave or get wiped out?
Stop just listening. Start operationalizing. See how AI identifies workforce insights and triggers real-time action at every level—transforming employee experience into business advantage.
Looking through a window Employee Experience
The future of employee listening
Employee listening is at its most radical pivot point. See the roadmap for what's next: the shift from reactive metrics to predictive AI insights and the ethical questions leaders must address now.
Talking through the phone Employee Experience
Salesforce & Qualtrics: The shift to agentic listening
Traditional surveys hit their limit. Agentic Listening uses AI agents that conduct dynamic conversations—listening and following up in real time to finally uncover the "why" behind how people feel.
Mirror and lens Market Research
The mirror and the lens: Truth through synthetic panels
Respondent fatigue is limiting traditional research. Jordan Harper reveals how Edge Audiences—synthetic panels trained on years of data—resist bias, avoid fatigue, and discover insights humans miss.
Talking Market Research
Scaling research: Building an enterprise engine
When teams duplicate research and insights vanish into dashboards, decision-makers fly blind. Learn governance structures that centralize intelligence and turn research into strategic action.
Talking Market Research
Agile, always-on research
Move from slow, after-the-fact VoC to always-on research. Capture silent churners in real time and build a modern XM program that proves ROI to executives.
Working Market Research
The synthetic leap: Real-world research lessons
20+ synthetic data pilots revealed: what works, what doesn't, and traps to avoid. Honest lessons from researchers using these tools daily. Walk out ready to move faster without losing quality.
Talking Customer Experience
Samsara builds a category defining CX program in one year
Samsara transformed CX in one year. See their 90-day launch roadmap, the three critical wins that unlocked financial value, and AI strategies that turned CX into a growth engine.
Scrolling through the phone Customer Experience
Designing CX programs that move the needle
Stop guessing your CX program's potential. The Value Curve framework shows realistic ROI at each maturity stage and the specific habits high-velocity teams use to prove worth to the C-suite.
Connected government: How Washington State leads the way Customer Experience
How Washington State leads the way
Washington State's connected government blueprint: how they centralized services into one resident portal, mapped cross-agency journeys, and built feedback systems that surface and bridge experience gaps.
Registration Customer Experience
Booking.com converts AI insights into systemic change
Prioritizing which customer problems to fix is the ultimate CX challenge. Booking.com's "Outer Loop" solves it with AI. See their framework—plus agentic tests.
Protecting those who serve: Data-driven wellbeing and readiness Customer Experience
Data-driven wellbeing and readiness
How Michigan State Police balances trooper safety with operational demands using workload assessment. See their data-driven approach to resource allocation, reducing fatigue, and preventing burnout.
shaking hands Customer Experience
Linking customer experience to the bottom line
How Banco Macro turned customer happiness into measurable revenue. They'll show you the AI correlations, automated workflows, and digital analytics that prove CX drives profit—not just satisfaction.