XM Institute

The ideas shaping the future of
Experience Management.

Original research and expert perspectives that challenge conventional thinking,
show how experiences affect business performance, and help leaders put new ideas into practice.

XM Data and AI
eBook

Experience is the future of business

Article

$3 Trillion is at risk due to bad customer experiences in 2026

eBook

2026 Global Employee Experience Trends

Article

How building social capital transforms healthcare

Article

How Do You Explain Experience Management to Senior Executives?

Article

Driving action from journey maps

Article

Five elements of successful XM ambassador programs

Article

It’s Time to Update Your Relationship Measurement Program

Article

Four XM Practices That Can Propel the Candidate Experience

Article

Five Application Areas for Digital Experience Management

Article

Four recommendations for a more experience-centric culture

Article

What Do Job Candidates Really Want? Good Managers!

Article

Tapping Into Five Types of Digital X-Data Collection Mechanisms

Article

Stop writing surveys and start designing a fake report

Article

Take Employee Listening to the Next Level with Unstructured Listening

Article

Introducing the SLICE-B Experience Review Methodology