XM Institute

The ideas shaping the future of
Experience Management.

Original research and expert perspectives that challenge conventional thinking,
show how experiences affect business performance, and help leaders put new ideas into practice.

XM Data and AI
eBook

Experience is the future of business

Article

$3 Trillion is at risk due to bad customer experiences in 2026

eBook

2026 Global Employee Experience Trends

Article

How building social capital transforms healthcare

Article

Metrics: recipes for proving ROI and elevating XM

Article

Four XM Practices for Digitizing the Employee Experience

Article

Three CX measurement principles that can help propel EX

Article

Five A’s: The Executive Agenda for XM Transformation

Article

Using journey maps to define listening posts

Article

Three CX Principles That Can Help Propel EX

Article

The five questions of journey-centric thinking

Article

4 Ways to Modernize Your X-Data Systems

Article

B2B CX Management Efforts Have Room to Improve

Article

Yes, It’s Time to Get Rid of Old School Employee Surveys

Article

Three Potential XM Roles for CIOs

Article

Five XM Practices for Accelerating Your Digital Transformation