Experience Management starts at XM Institute

XM Institute is your trusted source for building and advancing best-in-class customer and employee experience management programs to modernize experiences. Our mission is to empower you with research, best practices, thought leadership and skills to deliver strategic and economic value to your organization and lead the future of Experience Management.

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Research

Consumer Journeys Needing Improvement, 2025

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Article

How to incorporate three categories of AI into your XM efforts

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Research

The State of Customer Experience Management, 2025

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Article

Driving action from journey maps

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Article

Five elements of successful XM ambassador programs

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Article

It’s Time to Update Your Relationship Measurement Program

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Article

Four XM Practices That Can Propel the Candidate Experience

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Article

Five Application Areas for Digital Experience Management

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Article

Four recommendations for a more experience-centric culture

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Article

What Do Job Candidates Really Want? Good Managers!

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Article

Tapping Into Five Types of Digital X-Data Collection Mechanisms

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Article

Stop writing surveys and start designing a fake report

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Article

Take Employee Listening to the Next Level with Unstructured Listening

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Article

Introducing the SLICE-B Experience Review Methodology

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Article

Metrics: recipes for proving ROI and elevating XM

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