Panel management, or the process of recruiting and engaging a group of people in research on an ongoing basis, has gained in popularity over the past decade. Organizations now have qualified and willing respondents to take surveys on as-needed basis. Combining the power of Qualtrics Research Suite and Qualtrics Target Audience, Qualtrics now offers Qualtrics Panel Management.

Get the Panel Management Guide to learn how to effectively manage your own panel. A well-managed research panel allows an organization to quickly and easily get answers to key questions at a fraction of the cost of other research methods. Additionally, researchers are able to build rich, deep profiles about each panel member over time, enabling more targeted and personalized research. So why have your own research panel?

Do More Research

It's so easy and convenient to field surveys to your own panel, that you'll start doing more research.

Faster Insights

You’ll have responses back in less time than virtually any other method of research.

Higher Response Rates

Get higher response rates and better feedback on your studies.

Richer Profiles

Build rich, deep profiles about each panel member over time and use the data to enhance future studies.

Save Money

Owning and managing your own panel costs substantially less than purchasing a sample from another source.

See the Qualtrics Panel Management Platform today.

Panel Management Customers
Join Our Panel?


Easily recruit people to join your panel. Web intercepts, email invitations, and social media posts are just a few of the recruitment tools built right into the system.

Want to see it in action? Check it out.

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Once recruited, it's easy to communicate with panel members, invite them to participate in surveys, and track their participation over time. Easy, built-in tools help you control contact frequency, manage opt outs, and build rich profiles about each panel member.

Qualtrics also makes it easy to design sophisticated surveys in minutes. Custom branded surveys with complex logic, advanced quotas, and dozens of question types make it easy to launch a project quickly. Your panelists can take surveys wherever they are with our responsive survey themes, while answering questions that are specific to them.

See how Yankee Candle took their relationships with their customers to the next level with Qualtrics.


Create and track incentive programs to increase response rates and promote panel member engagement. Built-in functionality makes it easy to track and manage various types of reward programs including points and sweepstakes. Best of all, the system can even reward panel members automatically when they qualify using electronic reward codes.

Panel Management Case Study
“Today’s consumers are not as brand loyal as they used to be, so our products have to be right. The customer is boss and we listen. Even a slight ranking change can make a difference of millions of dollars. With the ability to adjust quickly based on consumer feedback, we can see a direct and positive impact on our profitability.”
See American Eagle Outfitter’s case study