Panel management, or the process of recruiting and engaging a group of people in research on an ongoing basis, has gained in popularity over the past decade. Organizations now have qualified and willing respondents to take surveys on as-needed basis. Combining the power of Qualtrics Research Suite and Qualtrics Target Audience, Qualtrics now offers Qualtrics Panel Management.
Get the Panel Management Guide to learn how to effectively manage your own panel. A well-managed research panel allows an organization to quickly and easily get answers to key questions at a fraction of the cost of other research methods. Additionally, researchers are able to build rich, deep profiles about each panel member over time, enabling more targeted and personalized research. So why have your own research panel?
Do More Research
It's so easy and convenient to field surveys to your own panel, that you'll start doing more research.
You’ll have responses back in less time than virtually any other method of research.
Higher Response Rates
Get higher response rates and better feedback on your studies.
Build rich, deep profiles about each panel member over time and use the data to enhance future studies.
Owning and managing your own panel costs substantially less than purchasing a sample from another source.