Ali Henriques
Global Head of Research Services
Author Bio
Ali is a market researcher by trade, but is now a global, cross-functional leader of Qualtrics’ highly engaged, profitable and innovative research services division. She enables and supports her team to help clients deepen their understanding of their audiences, enhance or cultivate new products/ services or benchmark against competition.
Attributed articles
Press
From research cycles to decision engine: How agentic AI is rebuilding market research
Article
Synthetic responses 101 for researchers
Article
Synthetic panels in market research: What you need to know
Article