Isabelle Zdatny profile picture

Isabelle Zdatny

XM Catalyst

Author Bio
Isabelle is an XM Catalyst with the Qualtrics XM Institute. She helps large organizations design and operate successful experience management (XM) programs by producing industry thought leadership, developing and delivering training, consulting with companies, and speaking on key XM topics and trends. She currently leads the XM Institute’s research into how companies identify, design, and deploy innovative new experiences. Other areas of expertise include digital CX design, metrics management, consumer psychology and emotions, and behavioral economics. Prior to its acquisition in 2018, Isabelle spent five years working at Temkin Group – a research, consulting, and training firm dedicated to helping many of the world’s largest brands accelerate their experience transformation efforts. Isabelle is a Certified Customer Experience Professional (CCXP) and a graduate from Wellesley College.

Attributed articles

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What Will Generative AI Mean for Your XM Efforts?

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Do Your Executives Have the Ambition Necessary For XM Success? Assess It.

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Tips for Designing Action-Centric Dashboards for Executives

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The Path to Building a Modern Digital CX Program

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Establishing an EX Center of Excellence to Drive HR Impact

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Accelerate B2B CX Programs with Robust Governance, Listening Portfolios, and Engaged Employees

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The Five Essential Elements of CX Program Governance

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Looking to Improve Your Response Rates? Use These Four Levers

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Five Shifts for Building a Dynamic, Always-On Relationship Program

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Driving action from journey maps

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It’s Time to Update Your Relationship Measurement Program

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Five Application Areas for Digital Experience Management