Strategy & Research articles
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Unifying Quant and Qual: How to Correlate Hard Numbers with Human Sentiment
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Qualtrics’ fine-tuned AI outperforms general-use LLMs on survey research
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Research at the speed of business: how XM Guided Solutions accelerate strategic insights
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The 4 market research trends shaping 2026
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User experience (UX) survey best practices
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10 essential UX research tools for 2026
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The Synthetic Research Breakthrough: How Fine-Tuned Models Outperform General AI
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How to optimize your research to navigate business uncertainty
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Marketing execs drowning in data still rely on gut instinct but hope synthetic research will help
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Synthetic data validation: Methods & best practices
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100+ research topics for STEM & social sciences
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