What is Product Experience (PX) Management?
We’ve put together this comprehensive and thorough Product Experience guide to give you the tools and information you need to manage, strategize, measure and impact all aspects of the Product Experience for your business.
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How to Run a Pricing Market Research Study
The right price means you can capture maximum revenue from your products. Pricing research helps you find the optimal price point to both entice buyers and grow sustainable market share.
5 min read
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Product management – what it is and how it helps business
Product management is one of the most varied professions around, with strategic, practical, organisational and technical elements. Here’s how it all works, and what it can do for your business.
15 min read
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How to create a buyer persona
Ready to make your marketing targeting even more precise? We’ll outline what a buyer persona is, why you need one, and most importantly - how to create one successfully.
20 min read
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Product development: Definition and process for optimising new development products
How do you design, create and bring to market products that your potential customers, customers and market want? Using the product development process, you can learn the stages that products go through, helping you deliver high-quality and desirable products.
13 min read
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Your ultimate guide to product positioning and how to do it right
Whether you’re a startup or a Fortune 500 company, there’s always a process to get your product to market. It’s called product positioning and it’s critical for brand success. What is it, and how do you do it?
8 min read
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How to conduct product research in 2023
Don’t skimp on your product research. The insights you gather and act upon can mean the difference between selling products that are a roaring success or an abject failure.
26 min read
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Essential elements of product packaging design explained (with conjoint analysis)
Whether it’s a branded box for a physical product or a bundle of services, packaging design makes a huge difference to your brand. Product packaging design expert and XM Scientist, Craig Lutz, shares his expert tips and principles.
18 min read
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Your ultimate guide to concept testing
Ensure you know how to product test new ideas correctly before they go to market with our essential guide to successful product concept testing.
19 min read
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Guide to Product Naming
Product naming is the process of coming up with compelling, unique names for your new products. Qualtrics recommends using qualitative research to test product names and values of your prospective customers
5 min read
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Product experience is what drives target customers’ perceptions of product design, features, and functions, which influence their purchase and usage behaviour.
CRM, point-of-purchase, and the Internet of Things are among the myriad ways organisations garner more operational data than ever. Yet, staying ahead of trends and consumer preferences is becoming increasingly difficult. Each year, even though $44B is spent on market research, 85% of product launches still fail. Why? Because too often, teams rely on lagging transactional data to make forward-looking product decisions. And there’s clear economic benefit to focusing on product experience. According to McKinsey, companies that focus on customer-centred product design outperformed the S&P 500 by 219% over the past 10 years. X-data drives value.
In order to develop compelling products in the future, businesses need researchers, product leaders, and marketers to go beyond simply collecting customer feedback. The next generation of leaders must be product experience experts who focus on the entire product lifecycle. Focusing on the lifecycle allows them to provide actionable recommendations that continually improve the experience and measurably impact the business.