AUSTRALIA
Building brand trust in the new world of marketing
Give consumers confidence when choosing to engage with your brand.
Taking care of customers and employees and not taking advantage of a crisis drives brand trust
Qualtrics surveyed 510 respondents in Australia between 24 – 29 April.
During a crisis, brand actions have a massive impact on trust…
Qualtrics surveyed 510 respondents in Australia between 24 – 29 April.
50% of Australians say
the way brands treat their employees during a crisis
affects their trust in the brand
Qualtrics surveyed 510 respondents in Australia between 24 – 29 April.
What Australia
wants to hear…
When it comes to brand communications, Australians are more interested in the operational impact of COVID-19 compared to sales and promotional marketing.
Qualtrics surveyed 510 respondents in Australia between 24 – 29 April.
Choosing
the right channel
There is a strong preference for traditional communication platforms in times of crisis.
Qualtrics surveyed 510 respondents in Australia between 24 – 29 April.
“People have a choice. If you want the people you care about to see you, care about your brand, buy from you…you have to have empathy for who they are and what they care about.”
SETH GODIN