Singapore

Building brand trust in the new world of marketing

Give consumers confidence when choosing to engage with your brand.

Taking care of customers and employees and not taking advantage of a crisis drives brand trust

Qualtrics surveyed 520 respondents in Singapore between 24 – 29 April.

During a crisis, brand actions have a massive impact on trust…

Qualtrics surveyed 520 respondents in Singapore between 24 – 29 April.

59% of Singaporeans say
the way brands treat their employees during a crisis
affects their trust in the brand

Qualtrics surveyed 520 respondents in Singapore between 24 – 29 April.

What Singaporeans
want to hear…

When it comes to brand communications, Singaporeans are more interested in the operational impact of COVID-19 compared to sales and promotional marketing.

Qualtrics surveyed 520 respondents in Singapore between 24 – 29 April.

Choosing
the right channel

There is a strong preference for traditional communication platforms in times of crisis.

Qualtrics surveyed 520 respondents in Singapore between 24 – 29 April.

“People have a choice. If you want the people you care about to see you, care about your brand, buy from you…you have to have empathy for who they are and what they care about.”

SETH GODIN

Watch Qualtrics & Seth Godin: Marketing in a new world

Assess consumer trust in your brand and prioritise actions you can take with a free Qualtrics account