Isabelle Zdatny profile picture

Isabelle Zdatny

Head of Thought Leadership

Author Bio
Isabelle is Head of Thought Leadership with the Experience Management Institute. She helps large organizations design and operate successful experience management (XM) programs by producing industry thought leadership, developing and delivering training, consulting with companies, and speaking on key XM topics and trends. She currently leads the XM Institute’s research into how companies identify, design, and deploy innovative new experiences. Other areas of expertise include digital CX design, metrics management, consumer psychology and emotions, and behavioral economics. Prior to its acquisition in 2018, Isabelle spent five years working at Temkin Group – a research, consulting, and training firm dedicated to helping many of the world’s largest brands accelerate their experience transformation efforts. Isabelle is a Certified Customer Experience Professional (CCXP) and a graduate from Wellesley College.

Attributed articles

Article

The five essential elements of CX program governance

Article

Looking to improve your response rates? Use these four levers

Article

Five Shifts for Building a Dynamic, Always-On Relationship Program

Article

Driving action from journey maps

Article

It’s Time to Update Your Relationship Measurement Program

Article

Five Application Areas for Digital Experience Management

Article

Tapping Into Five Types of Digital X-Data Collection Mechanisms

Article

Introducing the SLICE-B Experience Review Methodology

Article

The five questions of journey-centric thinking