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Understanding AI: Your real-world CX playbook

AI is everywhere, but what is the best way to use it to drive business impact? This new guide will cover the four simple steps CX professionals should take to best implement AI to make customer experiences more human.

This content was released at the 2024 X4 Summit in Salt Lake City, Utah on May 1-3, where leaders from the world’s leading brands shared how they are using experience management to make business more human. Learn more about X4 and stay up to date on details for the 2025 summit here.


In this eBook, you'll learn

  • The differences between key AI jargon like generative AI, machine learning, natural language processing and more
  • How to determine which AI tools will fit the needs of your organization
  • The best ways to position AI to deliver business value, from how to make money to how to manage change

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