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The ins and outs of research for game-changing product development

On-Demand | 45 Minutes

Organizations can’t afford to launch a product or service without confidence the idea resonates with customers. Join Xero for a thoughtful conversation on how they’ve transformed research into an insights machine that drives its product development process.

This session happened live at the 2024 X4 Summit in Salt Lake City, Utah on May 1-3, where leaders from the world’s leading brands shared how they are using experience management to make business more human. Learn more about X4 and stay up to date on details for the 2025 summit here.


Featuring

  • Emilie Fetscher // GM Research & Experience Design, Xero
  • Ellen Houston // Advanced Analytics Leader, Qualtrics

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Webinar_

The ins and outs of research for game-changing product development

On-Demand | 45 Minutes

Organizations can’t afford to launch a product or service without confidence the idea resonates with customers. Join Xero for a thoughtful conversation on how they’ve transformed research into an insights machine that drives its product development process.

This session happened live at the 2024 X4 Summit in Salt Lake City, Utah on May 1-3, where leaders from the world’s leading brands shared how they are using experience management to make business more human. Learn more about X4 and stay up to date on details for the 2025 summit here.

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