XM Solution Automated Project

Brand Awareness and Performance

Measure, monitor and improve conversions throughout the funnel and know where to focus your efforts to have the biggest impact on your brand's KPIs.


Included with License

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Brand Experience


Brand Funnel Analysis



Understand how your brand compares to your competitors, and get a snapshot of funnel conversion with our pre-built Brand Awareness and Performance solution.
Identify opportunities for improving conversion and moving more people through the funnel to purchase.

With Brand Awareness and Performance, you can:

  • See all the vital signs of your brand in one place
  • Know how well your brand performs compared to your competitors
  • Identify opportunities to invest in improving brand funnel conversion
  • Identify the tactics to invest in to boost performance


  • Increase speed to insights
  • Competitive Advantages
  • Brand Strategy Opportunities
  • Consumer preferences


Brand ExperienceXM Solution Automated Projects

Brand awareness and performance allows you to capture valuable insights including:

Brand Awareness – Baseline your awareness vs competition for your target market.  Filter the data in real-time by any demographic such as geography, age, industry, gender, and more.

Brand Funnel – Understand your brand’s performance at each stage of the funnel. Drive growth by identifying opportunities to improve conversion.

Optimize your marketing mix — Learn how customers are finding out about your brand, and what channels are most effective for you vs your competition.

Consideration Drivers — Understand what prevents your target from considering you instead of your competition, to better align your brand and marketing with their needs.

Monitor Brand Perceptions — Get a deeper understanding of what consumers think of when your brand comes to mind, and monitor how well it aligns to your brand objectives.

What You Get

Expert-built Surveys

An expert-built brand awareness survey template preloaded with the right questions to help you save time and get results faster.

  • Ph.D. designed methodology
  • Prebuilt logic and survey structure
  • Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical study would require a respondent sample size of 300 completes for optimal analysis.

We make it easy to get responses:

  • Upload your own contacts
  • Purchase respondents directly in Qualtrics

Prebuilt Reports

Prebuilt reports so you can spend less time analyzing data, and more time delivering results.

  • Instant analysis of your data
  • Easy to understand results
  • Expert designed charts and graphs
  • PDF format for easy sharing

Additional Brand Awareness Resources

  1. What is brand awareness?
  2. eBook: How to design a world-class brand tracking study
  3. Webinar: How to design a world-class brand tracking study


Required License: Research Core 3




Brand ExperienceXM Solution Automated Projects