Brand Tracking Research Service

Act quickly to take advantage of opportunities to grow your brand with the Qualtrics Brand Tracking solution. You’ll get a real-time view of your brand’s vital statistics including your position in the market, the effectiveness of your marketing activities, and the key drivers of brand awareness and perception.

Brand Tracking can help your company:

1. Track changes in brand awareness and perception over time
2. Gauge the effectiveness of a campaign or other marketing efforts
3. Take action to improve the perceptions that matter most to consumers
4. Create a brand strategy to respond to changing consumer needs

Monitor performance over time

Track your brand’s performance over time and understand how different
marketing efforts or brand strategies impact key diagnostics. Plus, you can benchmark your brand’s performance relative to your competitors.

Identify what matters most to customers

Understand how different customer perceptions impact the performance of your brand and identify the actions you need to take to improve those perceptions.

What You Get

Expert-built Surveys

An expert-built survey template preloaded with the right questions to help you save time and get results faster.

• Ph.D. designed methodology
• Questions customized to your brand
• Prebuilt logic and survey structure
• Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical brand tracking study would require a respondent sample size of 300 completes for optimal analysis.

We make it easy to get responses:

• Upload your own contacts
• Purchase respondents directly in Qualtrics

Prebuilt Reports

Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.

• Pre-built reports to help you spend less time analyzing data, and more time delivering results
• Dashboards customized to the needs of your company and team structure
• Expert designed charts and graphs

Methodology and Process

Qualtrics uses a 4 phase approach to implement and deploy a Brand Experience Research program:

1. Develop
2. Amplify
3. Optimize
4. Maintain

Plus, once you’re up and running, you’ll get access to additional resources to develop and mature your brand experience research program including information on new surveys, dashboards, features, and industry benchmarks as soon as they’re released.

Additional Resources

1. eBook: Designing a World-Class Brand Tracking Study
2. Article: Guide to Brand Tracking Research