Product Ad Testing Study Solution

Product Ad Testing by Qualtrics measures how well an ad concept resonates with a target audience by asking about its appeal, positioning, and strengths. This solution contains two options for methodologies: Monadic and Sequential Monadic.

Advertising testing is particularly useful to:

• Understand the effectiveness of new advertisements or a new proposition
• Prove the ROI of your advertising
• Optimize your advertising and messaging for different audiences

This solution exposes respondents to an ad concept or series of concepts, along with the intended message for each.  The ads are then evaluated with questions about the displayed ad concept including: initial reaction, appeal, believability, relevance, clarity, likelihood to purchase, and open-ended questions for unstructured feedback.

What You Get

Expert-built Surveys

An expert-built survey template preloaded with the right questions to help you save time and get results faster.

• Ph.D. designed methodology
• Prebuilt logic and survey structure
• Automated workflow

Response Recommendations

A recommended number of respondents to maximize confidence in your data, specific to your project design. For example, a typical study would require a respondent sample size of 300 completes for optimal analysis.

We make it easy to get responses:

• Upload your own contacts
• Purchase respondents directly in Qualtrics

Prebuilt Reports

Get instant analysis of your data. Pre-built reports help you spend less time analyzing data, and more time delivering results.

• Instant analysis of your data
• Easy to understand results
• Expert designed charts and graphs
• PDF format for easy sharing

Additional Resources

1. Article: How to run a successful ad testing program