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IHiS Selects Qualtrics to Understand and Optimise Customer Experience for HealthHub

Last updated:  August 30, 2021

IHiS is one of the first organisations to use Qualtrics’ new data centre in Singapore

SINGAPORE, AUGUST 31 2021 – Qualtrics (Nasdaq: XM), the world’s No.1 Experience Management (XM) provider and creator of the XM category, announced today that Integrated Health Information Systems (IHiS) has selected Qualtrics CustomerXM™ for its customer experience programme to continually refine and optimise the customer experience on the HealthHub portal and mobile app in response to the ever-evolving health journeys of the public of Singapore.

HealthHub offers a nation-wide suite of digital health services and personalised advice, and has emerged as an anchor service for Singapore residents to access their COVID-19 vaccination records and test results – alongside a range of evidence-based health information topics and e-services across public healthcare. With a rapidly growing user base and a surge in the use of its services in recent years, HealthHub needed a listening engine to capture the voice of the customer in a timely manner.

Using Qualtrics’ predictive intelligence capabilities, HealthHub can easily collect and aggregate feedback from its users across mobile and online channels in real-time to analyse user sentiment, identify critical feedback, and pinpoint emerging trends. The insights collected will enable IHiS to understand how current capabilities and new innovative features in HealthHub are meeting the evolving needs of its users and to deliver meaningful customer experiences.

IHiS is one of the first organisations to use the new Qualtrics data centre located in Singapore, which opened in mid-2021. With governments and businesses across Singapore rethinking their customer and employee experience during the COVID-19 pandemic and beyond, the expanded Qualtrics footprint in the country will support and accelerate their transformations. The new Qualtrics data centre provides direct access to the Qualtrics Experience Management Platform while ensuring compliance with local data sovereignty and security requirements.

“In our rapidly changing world, the experience a government or business provides to its customers and employees has never been more important. It means experience management is now critical. With Qualtrics, IHiS will enhance its capabilities to more efficiently listen, understand, and act on feedback to ensure HealthHub delivers meaningful and long-lasting value to users across Singapore,” said Mao Gen Foo, Head of Southeast Asia, Qualtrics.

“The recent opening of the Qualtrics data center in Singapore, alongside our plans to hire 1,200 new employees in the region, is a game changer for local businesses and governments embarking on experience transformations. Organisations will benefit from local access to the Qualtrics Experience Management Platform and our industry-leading experts, equipping them with the insights, capabilities, and support to quickly and confidently respond to our changing world,” added Foo.

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About Qualtrics

Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product, and brand. Over 13,500 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)—the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit