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Invitae Opts for Qualtrics CoreXM, Which Empowers Companies to Shift from Measurement to Action

Last updated:  October 15, 2020

SALT LAKE CITY and SEATTLE, October 15, 2020 — Qualtrics, the leader in customer experience and creator of the experience management category, today announced that Invitae, a leading medical genetics company, has selected Qualtrics CoreXM.

“As medical product companies continue pushing the boundaries of innovation, they need the right technology behind them to continuously listen to their stakeholders, analyze feedback from multiple channels, and understand how to act on those insights to create breakthrough products,” said Patty Riskind, Global Industry Leader for Healthcare, Qualtrics. “Qualtrics’ technology and expertise enable these leading companies to optimize the experiences they provide for their customers by taking immediate action on feedback.”

CoreXM is the foundation of experience management and the most complete and trusted insight solution on the market. Organizations can start their XM journey using CoreXM to tap into the right listening channels, gather critical insights, and enable real-time action. To learn more, visit

About Qualtrics

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 12,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit