As one of the founders of Siperian more than 25 years ago, we had a vision of using data to identify patterns and recommend what we called the "next best action." Today, that same idea has evolved into what we know as AI agents. While the technology has advanced significantly, the underlying principle has not: the quality of AI outcomes is determined by the quality, context, and trustworthiness of the data behind them.
This is where Qualtrics has a real advantage. Most organizations have extensive operational data that tells them what happened, but they often lack the experience data that explains why — data that provides the sentiment, context, and behavioral insight traditional business systems cannot.
Combined with AI, that experience data lets organizations identify trends and sentiment, and detect emerging issues before they become larger problems. This is a powerful combination that allows organizations to act on issues in time, delivering better outcomes for the people they serve and driving measurable business results.
One of the most valuable lessons I've learned through my career is that successful technology initiatives are never just about the technology. The organizations that get the greatest value treat them as business transformation, backed by executive sponsorship, change management, and a well-defined data strategy.
This is the approach I'm bringing to Qualtrics to ensure our customers get a trusted partner who can help them achieve meaningful business outcomes. Our team will be strategic advisors who help customers build sustainable, long-term Experience Management programs.