Qualtrics Named Top 10 Most Innovative Companies for the Third Consecutive Year in Annual Industry Report

Last updated:  August 10, 2021


2021-08-10

The 29th edition of the GreenBook Research Industry Trends Report also listed Qualtrics as a leader in multiple subcategories

PROVO, UT and SEATTLE, Aug. 10, 2021–Qualtrics (Nasdaq: XM), the world’s No. 1 Experience Management (XM) provider and creator of the XM category, was for the third consecutive year named one of the top 10 most innovative companies out of over 800 listed in the GreenBook Research Industry Trends (GRIT) 2021 report. Greenbook is a leading voice in market research and consumer insights, reaching more than 80,000 researchers and marketers in the industry. In this year’s GRIT report, Qualtrics ranked No. 6, up one place from 2020, on the list of companies that have contributed value to research professionals and as the No. 1 leader across the Top-of-Mind Technology Providers category.

More than 30,000 researchers leverage the GRIT report to learn about leading providers and key industry trends.  Qualtrics was named #1 in the following categories: 
  • Top-of-Mind Technology Providers 
  • Top-of-Mind Technology Providers by frequency of engagement
  • Top-of-Mind Technology Providers by strategic decision makers
  • Top-of-Mind Technology Providers by technology revenue 
Additionally, Qualtrics was listed as a top 10 innovation leader in:
  • Top-of-Mind Data & Analytics Providers
  • Top-of-Mind Data & Analytics Providers by frequency of engagement
  • Top-of-Mind Data & Analytics Providers by strategic decision makers
  • Top-of-Mind Data & Analytics Providers by data & analytics revenue

“Experiences are absolutely vital to every organization’s ability to adapt and succeed in any business environment, and that’s why experience management is now more relevant and mission critical than ever,” said Jay Choi, Chief Product Officer, Qualtrics. “Qualtrics is continuously investing in the most advanced research capabilities so that anyone in an organization can easily listen, understand, and take action on feedback to design breakthrough experiences that their customers and employees love.”

About Qualtrics

Qualtrics, the world’s No. 1 Experience Management (XM) provider and creator of the XM category is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 13,500 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit qualtrics.com.