Adam Block Named Chief Sales Officer at Qualtrics

Qualtrics names Adam Block, former Medallia and Motive revenue leader, as Chief Sales Officer to help customers win with Experience Management

Jul 13, 2026

Adam Block has been appointed Chief Sales Officer. In this role, he will lead Qualtrics' Sales organization, including Sales, Sales Development, Solutions Engineering, Revenue Operations, Partnerships & Alliances, and Sales Enablement.

As Qualtrics accelerates its growth in the AI era, Adam will scale the teams, systems, and execution that helps customers drive faster, more measurable value from Experience Management.

For more than two decades, Adam has scaled enterprise software organizations through periods of rapid growth. Most recently, he served as Chief Revenue Officer at Motive, where he helped build the business into one of the fastest-growing AI companies serving physical operations. Before that, he spent eight years at Medallia leading global enterprise sales and industry expansion.

I've always been drawn to the work that makes a meaningful difference in people’s lives. In the AI era, few challenges matter more for organizations than the experiences they deliver and the outcomes those experiences make possible.

Qualtrics created the Experience Management category by helping organizations better understand the experiences they deliver. What's exciting now is that AI changes what's possible. We're moving beyond understanding experiences to improving outcomes, often in real time.

That shift matters because AI is raising the bar for every organization. Expectations from customers, employees and other stakeholders are increasing faster than most organizations can adapt.

Experience Management gives organizations the context they need to make better decisions, faster. Whether it's a customer, patient, employee or citizen, organizations can understand what's happening, predict what's likely to happen next, and increasingly take action before it’s too late.

For the organizations we serve, the value of that shift is real and immediate. My focus is simple: help our teams do their best work so our customers can do theirs. That means building great leaders, creating disciplined operating rhythms, removing unnecessary complexity, and making it easier for our customers to realize the full value of Qualtrics®. We have an incredible opportunity ahead of us.