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Qualtrics Selected by Shiseido Group for Global Employee Experience Program

Last updated:  May 31, 2022

Leading cosmetic company will use Qualtrics to capture and respond to ongoing feedback from its 42,000-strong global team

Insights captured will enable Shiseido to inform and optimize its shift to more diverse work styles

TOKYO, May. 31, 2022 – Qualtrics (Nasdaq: XM), the leader and creator of the experience management (XM) category, today announced that Shiseido Group, one of the world’s top cosmetic companies, has selected Qualtrics EmployeeXM™ to help the company improve employee wellbeing, productivity, and development as it continually embraces and offers diverse work styles aligned to employees’ changing needs.

As Shiseido continues along its own journey to refine its hybrid work strategy – like many organizations across the world – the company is committed to ensuring the new styles and environments adopted meet the diverse needs of its teams, from flexible hours through to activity based working. Similarly, the company is focused on giving its 42,000 global employees a positive work-life balance, including support for employees raising or caring for families. 

The capabilities and insights enabled by Qualtrics will be critical in helping inform and guide the new ways of working being adopted at Shiseido, helping to create a rewarding employee experience driving personal growth within its teams.

As part of Shiseido’s “Think Global, Act Local” approach, the company is standardizing its global employee experience programs with Qualtrics. Through easy access to ongoing employee feedback captured by Qualtrics, which can also be segmented by geographies and departments, leaders will be able to rapidly identify and meaningfully take the right action to continually improve the employee experience within the work environments being adopted. 

Shiseido will also be able to identify what issues are impacting the employee experience at the company. By acting on the drivers having the biggest influence on employee experience, Shiseido will be well placed to attract, retain, and develop talent. The program will integrate with Shiseido’s existing HRIS systems to deliver further operational efficiencies and value.

The move to standardize the employee experience with Qualtrics is part of Shiseido’s First, One, Connected and Unified Shiseido (FOCUS) program, whereby the company is using SAP S/4HANA to run all IT systems through a single platform globally. By shifting to this approach, Shiseido is accelerating its journey to becoming a data-driven organization by ensuring all markets benefit from the investments being made.

“One of the most important aspects in the shift to hybrid work environments is understanding the downstream impact of these changes – such as the impact on culture through to employee productivity and wellbeing. Qualtrics is essential in successfully navigating the shifts underway, equipping organizations – such as Shiseido – with the ability to regularly listen to employee feedback at scale, and most importantly take fast and tailored action to continually improve the experiences delivered,” said Jay Choi, Qualtrics EVP and Chief Product Officer, EmployeeXM.

About Qualtrics

Qualtrics, the leader and creator of the experience management (XM) category, is changing the way organizations manage and improve the four core experiences of business—customer, employee, product and brand. Over 16,750 organizations around the world use Qualtrics to listen, understand and take action on experience data (X-data™)—the beliefs, emotions and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love and build a brand people are passionate about. To learn more, please visit

About Shiseido Group

In 1872, Shiseido opened its doors in Ginza, Tokyo. The family business that started out as Japan’s first Western-style pharmacy transformed into a global beauty giant that currently operates in approximately 120 countries and regions around the world. Shiseido’s history and tradition is characterized by a long string of innovations and category firsts that have repeatedly set new standards and whose effects have rippled across the entire beauty industry. 150 years later, our commitment to innovation is as steadfast as ever. Based in Japan, we aim to transcend borders and boundaries and venture beyond the cosmetics business to realize Beauty Innovations through the creation of unique products, delivering new values and actively contributing to the happiness of our customers across the globe through beauty.  Visit us at