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The Backstreet Boys will Perform at Qualtrics X4™ 2024, the Experience Management Summit

Newly announced keynote speakers include New York Times best-selling author Morgan Housel and pioneering Porsche CMO Robert Ader

Last updated:  April 10, 2024

PROVO, Utah & SEATTLE, April 10, 2024 – The Backstreet Boys will perform at X4: The Experience Management Summit, Qualtrics announced. Backstreet’s back and will perform their legendary pop anthems for 10,000-plus attendees on May 2 at the Salt Palace in Salt Lake City.

In addition to the musical act, Qualtrics announced new keynote speakers at their annual event. New York Times best-selling author Morgan Housel, whose books The Psychology of Money and Same As Ever have sold more than 5 million copies worldwide, will discuss how the more things change, the more they stay the same. And Porsche CMO Robert Ader will join Qualtrics CEO Zig Serafin on mainstage to talk about how Porche leverages new technologies like AI to listen to and connect with customers across every touchpoint and build lifelong loyalty.

These speakers will join former First Lady Michelle Obama, OpenAI CTO Mira Murati, American Express CEO Steve Squeri, Delta CEO Ed Bastian and Hilton President and CEO Chris Nassetta, NBA Hall-of-Famer, investor and philanthropist Dwyane Wade, and eight-time World Cup Champion, Olympic gold medalist, entrepreneur, and philanthropist Lindsey Vonn on the main stage at X4.

X4 2024 will bring together more than 10,000 C-suite executives, and industry leaders in frontline, digital, and customer care professionals to hear from some of the world’s most influential leaders and innovators from the biggest brands and organizations about the importance of experience.

Attendees will learn from leaders and practitioners who are unlocking business value with their experience management programs and build authentic connections with some of the most accomplished people in the field of XM.

Speakers from leading brands across industries, including: Cirque du Soleil, Adidas, Johnson & Johnson, Nationwide, Shake Shack, Owens Corning will be featured. In addition, attendees can attend hands-on training sessions with Qualtrics XM Experts. 

To register and for more information, visit

About Qualtrics

Qualtrics, the leader and creator of the experience management category, is a cloud-native software platform that empowers organizations to deliver exceptional experiences and build deep relationships with their customers and employees. With insights from Qualtrics, organizations can identify and resolve the greatest friction points in their business, retain and engage top talent, and bring the right products and services to market. Nearly 20,000 organizations around the world use Qualtrics’ advanced AI to listen, understand, and take action. Qualtrics uses its vast universe of experience data to form the largest database of human sentiment in the world. Qualtrics is co-headquartered in Provo, Utah and Seattle. To learn more, please visit