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Vision Express Selects Qualtrics CustomerXM

Last updated:  January 21, 2021

LONDON, JAN. 21, 2021 — Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced that Vision Express, one of the UK’s biggest opticians and eyewear retailers, will use Qualtrics CustomerXM.

CustomerXM allows companies to predict, deliver, measure, and respond specifically to customer needs, in order to improve the customer experience and impact key business outcomes such as customer lifetime value, acquisition, and retention. To learn more, visit

“Organizations around the world are dealing with an unprecedented surge in call center volumes. With agent capacity down and demand way up, many are thinking about how they enable customers to self-serve online and accelerate their digital transformation,” says Léonie Brown, XM Scientist. “Qualtrics CustomerXM for Digital enables organizations to uncover broken digital experiences and create stronger omnichannel customer care journeys that boost loyalty, satisfaction and CLV.”

About Vision Express

Part of Europe’s largest optical retail group GrandVision, Vision Express opened its first store in 1988 in Newcastle.

About Qualtrics 

Qualtrics, the leader in customer experience and creator of the Experience Management (XM) category, is changing the way organizations manage and improve the four core experiences of business––customer, employee, product, and brand. Over 12,000 organizations around the world are using Qualtrics to listen, understand, and take action on experience data (X-data™)––the beliefs, emotions, and intentions that tell you why things are happening, and what to do about it. The Qualtrics XM Platform™ is a system of action that helps businesses attract customers who stay longer and buy more, engage employees who build a positive culture, develop breakthrough products people love, and build a brand people are passionate about. To learn more, please visit