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Hear and understand every customer, at every meaningful touchpoint

Predictive insights at your fingertips

Drive actions that transform the organization

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Complete customer feedback


Powerful AI automatically analyzes all phone calls, social media, third-party review sites and frontline employees.

Start conversations with your customers how and when they prefer — email, SMS, web, mobile apps, wearables, IoT devices, and more.

Any channel, anytime, to anyone


With more distribution channels than anyone else, there’s no one Qualtrics can’t reach

  • Email surveys
  • SMS surveys
  • Panel Management
  • Mobile and website
  • Social
  • QR Codes®
  • Market research surveys
  • Receipt surveys
  • Offline surveys

Predictive insights at your fingertips

All your feedback is automatically analyzed by Qualtrics iQ to uncover trends, patterns and make powerful predictions about customer behavior.

Tailored insights and recommended actions are automatically generated and delivered straight to the right people, so that they can focus on the actions that will drive customer satisfaction, spend, and loyalty.

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Drive actions that transform the organization

Respond to customers quickly and deliver new, breakthrough experiences with tools that help you turn insights into actions.

From action planning tools and closed-loop ticketing to integrations with all your existing operational systems and software, such as Salesforce.com and JIRA, you’ll be able to deliver actions to the right person in organization and embed customer centricity throughout the organization.

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Go from customer feedback to resolution in no time


Track every customer interaction across all your platforms

Automatic triggers let you take action at scale

Predict what customers will do next and reduce churn

The top rated digital customer experience (CX) software

The crowd has spoken. Qualtrics is proud to be the XM pioneer and digital CX category leader in the top right quadrant on the #1 independent software review site.

Read unbiased reviews from real customers and compare for yourself.

Read Qualtrics Customer Experience reviews on G2

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