- Drive demand with products and services tailored to specific customer segments
- Improve your marketing campaigns by targeting the right customers with the right messages
- Grow your revenue and profitability with a detailed understanding of how much customers are willing to pay
Product and customer segmentation made simple
Complex segmentation studies made simple
Go from project kickoff to the field in no time with our intuitive survey builder. Even the most advanced studies take just minutes to build, and if you need to make changes, there’s no coding or expensive change requests required — just log in and update your question set.
Now everyone’s a stats genius
You don’t need an in-house stats guru to interpret your data. With cluster analysis built into our platform, your customer segments are generated automatically. Explore up to 20 attributes simultaneously, see which ones align with each segment and share your insights with others instantly.
Insights from every segment
Get fast, high-quality responses to help build your customer segments. Simply put together your wish list of customer attributes and we’ll do the rest. Go as broad or granular as you want — from the general population down to high-income, retired car enthusiasts. We can find any respondents you need.
What is market segmentation?Learn about market segmentation
Customer segmentation involves dividing your market into usable groups of potential customers. Segmentation helps you know the right products and messaging for each distinct audience by analyzing demographics, needs, beliefs, spending patterns or other psychological or behavioral criteria. It allows you to paint a detailed picture of different groups of customers or prospects so you can tailor everything from your products to your communications and promotions to make sure you’re maximizing your appeal to different target groups.