Lay’s Do Us A Flavor: Increasing Relevance in an Ever-Changing Environment
This webinar discusses how Lay’s achieved unprecedented success by understanding and engaging their millennial audience.
What Marketing Research Must Do Differently in a Data Driven Age
This article discusses the ongoing reinvention of segmentation research, brand tracking,
and new product testing.
NPS Benchmark Study Results
This ebook includes NPS benchmarks on a number of different industries including Car Insurance, Banks, Supermarkets, Health Insurance, Credit Cards, and Electricity and Gas (Utilities).
Connecting the Dots on Irrational Customer Behavior
This webinar with best-selling author, Dan Ariely, and Qualtrics CEO, Ryan Smith, discusses how you can leverage human emotion to improve the customer experience.
How to Get Up To Speed Using Technology
This video with Qualtrics’ Jenny Clark discusses how researchers can utilize technology to advance their market research projects.