Launch products
people love
Turn ideas into products customers love by validating concepts, features, and pricing with confidence.
The world's
best brands
choose
Qualtrics
Today's reality
Product insights don't match development speed
Research timelines can't keep up with product launch cycles and competitive pressure.
Product research costs spiral out of control
Teams need more customer validation faster, but product research budgets haven't kept pace.
Product teams operate in silos without shared insights
Different teams research the same customer needs separately, duplicating research efforts.
With Qualtrics
Product Research
you can
- Validate product concepts before development - Test ideas with target customers to reduce launch risk and ensure product-market fit from the start
- Optimize product performance continuously - Monitor customer satisfaction and usage patterns to drive improvements that increase adoption and revenue
- Guide product strategy with customer intelligence - Turn customer feedback into strategic recommendations for pricing, features, and market positioning
Test and validate ideas before development
Evaluate product concepts with target customers to measure market interest, identify improvements, and ensure strong product-market fit.
- Launch concept testing surveys quickly to measure customer interest, purchase intent, and feature preferences across different market segments
- Gather detailed feedback on product positioning, pricing, and messaging to refine concepts before investing in development resources
- Compare multiple product concepts side-by-side using statistical testing to identify which ideas have the strongest market potential
Validate concepts safely at speed with consumer research panels
Combine traditional human panels with AI synthetic respondents to validate product ideas faster and more cost-effectively while protecting sensitive concepts.
- Test sensitive product concepts securely using synthetic panels that protect intellectual property during early validation phases
- Conduct comprehensive testing previously constrained by budget or timeline limitations
- Select synthetic, human, or hybrid methodologies for each development phase with guidance from dedicated research experts
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5 ways to modernize your research with AI
Researchers can leverage advanced AI tools like never before. With the right technology in your toolkit, you can streamline and scale your research and get from data to actionable insights in no time.
Know how users actually interact with your products
Observe real user behavior through video diaries and serialized testing to identify friction points, usability issues, and optimization opportunities throughout the product experience.
- Capture authentic user interactions through video diary studies where participants document their real-world product experiences over time in their own environment
- Run serialized usability testing that tracks user behavior across multiple sessions to understand how usage patterns evolve and identify persistent issues
- Analyze video feedback automatically using AI-powered sentiment analysis and topic identification to surface key usability insights and create stakeholder-ready highlight reels
Optimize pricing strategies to maximize revenue and adoption
Test different pricing models and package configurations with target customers to find the optimal balance between profitability and market acceptance.
- Test pricing sensitivity using advanced methodologies like Van Westendorp Price Sensitivity Meter and Gabor-Granger to identify optimal price points
- Compare packaging configurations and feature bundles through conjoint analysis to understand which combinations drive the highest purchase intent and value perception
- Monitor pricing performance continuously through customer feedback and competitive analysis to adjust strategies based on market response and maximize revenue
Hear from organizations redefining their market research
Hear from organizations redefining their market research
We wanted a concrete idea of customer needs — from where our concept was excelling, to where it could do better — not just for product optimization, but also to improve our messaging down the line.
Senior Director of Insights
222%
year-on-year dollar growth for the category
Upgrade your programs with flexible, scalable plans
Upgrade your programs with flexible, scalable plans
Product research FAQs
What is the Qualtrics Product Research solution?
The Qualtrics Product Research solution combines powerful research tools with intuitive analytics to help you understand market needs and product performance. By bringing together quantitative data and qualitative insights in one place, you can make confident decisions about your product strategy and ensure you're delivering exactly what your customers want.
What is the primary use case for a product research solution?
Our solution empowers organizations to develop products people love through comprehensive market research. From customizable surveys to AI-powered analytics, you'll have everything needed to gather customer insights and validate that your products truly meet market demands.
What kind of analytics does the product research solution provide?
Our AI-powered dashboard surfaces key insights and emerging trends, helping you quickly understand what customers are saying and what it means for your product strategy. See your research come to life through real-time analytics and intuitive visualizations.
How can your product research solution help with product development?
It helps by transforming your product development process by capturing authentic customer feedback at every stage. Test concepts, refine prototypes, and validate features with the people who matter most — your users. Our iterative feedback tools ensure you're always building in the right direction.
What are the benefits of using the Qualtrics Product Research solution?
With Qualtrics Product Research, you'll develop products that resonate with customers, spot emerging opportunities, and make decisions backed by real data. Our platform brings together all your research tools in one place, making it easier and more cost-effective to conduct research that drives results. Allowing you to turn market research into market leadership.
How can Qualtrics help with pricing strategies?
Our product research solution will help you understand exactly how customers value your products and what they're willing to pay through targeted research and dynamic analytics. You'll optimize product pricing while maintaining strong customer relationships. And make pricing decisions with confidence using real customer insights.
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