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Branded Themes

Suite

Customer Experience Employee Experience Strategy & Research

Product

Qualtrics

What's on this page

About Branded Themes

Do you need your surveys to match your organization’s branding? Qualtrics makes it easy! Simply brand a survey yourself or request help with customization from the Qualtrics design team.

There are 2 types of branded themes:

Dynamic themes are a much more user-friendly and modern way of customizing a theme. They’re free, accessible (meeting WCAG 2.1 standards), and compatible with innovations like the New Survey Taking Experience. If you are a Brand Administrator, you can create dynamic themes yourself that your whole organization can use. See Dynamic Themes.

Static themes are a deprecated theme style that were created and updated by the Qualtrics Design Team. Static themes are not accessible and cannot be made accessible.

Qtip: If you’ve created a dynamic theme or requested a static theme and your request has been completed, you can apply the theme in the Look and feel menu. See Survey Theming for more information on using your custom theme.

Dynamic Themes

Brand Administrators can create dynamic themes the whole brand can use, or they can create dynamic themes for specific user types and divisions. If you’re a Brand Administrator, check out the Themes tab to start building!

Example Dynamic Themes

View example 1 theme here.

View example 2 theme here.

Qtip: If you need help creating a dynamic theme, reach out to technical support and select Survey Platform.

Qtip: Dynamic themes also allow custom CSS styling. Unfortunately, Qualtrics Support cannot provide assistance with custom coding. However, you can always consult the Developer Corner on the Qualtrics Community if you have any questions about custom CSS.

Static Themes

Attention: Static themes are a deprecated type of theme. Please create a dynamic theme or use custom CSS instead of this method.

Only Brand Administrators can submit design requests. Reach out to your Brand Administrator if you would like them to submit a request on your behalf. If you have a static theme, we recommend updating it to a dynamic theme to take advantage of accessibility support and compatibility with features like new question types, Experience Agents, and fraud detection enhancements.

Attention: If you are not a Brand Administrator, you will not have access to the Custom Theme Request / Update tile in the Customer Success Hub. If you would like to request a new static theme, update your existing theme, add or modify an open graph image, or report an issue with a theme we’ve built for you, you will need to reach out to your Brand Administrator so they can contact the Theme Design team on your behalf.

Custom Projects with Engineering Services

Need something more custom? Our Engineering Services team would love to help. Contact Account Services to learn more.

Example Engineering Services Survey

Answer choices where pictures of animals are in circles as the options

View example 1 theme here.

FAQs

How do I request a new theme or change a current one?

Brand Administrators can make dynamic themes for anyone in their organization to use. See Themes tab.

Who can request a branded theme?

You must be a Brand Administrator to create a dynamic theme. See the Themes tab to start building!

How many branded themes can I request?

Dynamic themes are free, so your Brand Administrator can build as many as your brand needs. If you are a Brand Administrator, you can visit the Themes tab of the Admin page to create a new dynamic theme.

How long will my Static theme request take?

We will generally complete your request within 3 to 5 business days. If you’d like a faster solution, we recommend crating a dynamic theme.

Can I see some examples of branded themes?

Yes! We’ve included examples of Static and Dynamic themes on this page.

Can we include custom CSS and JavaScript in the branded survey theme?

We recommend adding JavaScript on a survey-by-survey basis. However, you can add CSS to a custom dynamic theme if you’d like.

Who will be able to see and use the branded theme?

Everyone in your organization can view and use your branded themes. You also have the option to set theme permissions for individual users or Divisions if you would like. Search for the theme’s name when navigating permissions in the Admin page to enable or disable it for those users.

How do I update or report problems with static themes?

Log into your Customer Success Hub to access the Themes requests survey. Fill out the survey for your inquiry/issue and one of our Theme Design team members will reach out to you shortly.

How are Static themes different from Dynamic themes?

Dynamic themes:

Are free
Can be created and updated by a Brand Administrator
Up to Accessibility standards (WCAG 2.1)
Support custom logos, background images, and Google fonts
Allow you to add your own CSS
Are compatible with the simple layout

Static Themes:

Are paid (If you'd like to purchase a static theme, reach out to your Account Executive
Must be created and updated by the Qualtrics Design Team
Support custom logos, background images, and Google fonts, and custom font files
Not compatible with simple layout

The Look and feel editor will also allow you to make further adjustments for both Static and Dynamic themes that will only apply to the survey you're working in. Feel free to include Custom CSS in the Style tab (just note that the Qualtrics Support team cannot assist with custom code)!

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