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Branded Themes

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About Branded Themes

Do you need your surveys to match your organization’s branding? Qualtrics makes it easy! Simply brand a survey yourself or request a static theme from the Qualtrics design team.

To see what you can do with the branded survey options, take a look at some of our major improvements.

Theme Design Improvements

There are two types of branded themes that Qualtrics provides:

  1. Dynamic themes are made up of a logo, primary color, and background image and/or color. If you are a Brand Administrator, you can create dynamic themes independently! See Create a Dynamic Theme.
  2. Static themes are constructed by the Qualtrics Design Team and allow for customization beyond just the logo, primary color, and background.
Qtip: If you’ve created a dynamic theme or requested a static theme and your request has been completed, you can apply the theme in the Look and feel menu. See Survey Theming for more information on using your custom theme.

Create a Dynamic Theme

Brand Administrators can create dynamic themes the whole brand can use, or they can create dynamic themes for specific user types and divisions. If you’re a Brand Administrator, check out the Themes tab to start building!

Example Dynamic Themes

Dynamic Theme Example 1
View example 1 theme here.
Dynamic Theme Example 2
View example 2 theme here.

Request or Upgrade a Static Theme

Your Qualtrics license may also include static themes for your library. Brand Administrators must submit design requests for static themes. You’ll find example themes below.

Qtip: Only Brand Administrators can submit design requests. Reach out to your Brand Administrator if you would like them to submit a request on your behalf.

Example Static Themes

Static Theme Example 1

View example 1 theme here.
 

Static Theme Example 2
View example 2 theme here.
To request a new static theme, update your existing theme, add or modify an open graph image, or report an issue with a theme we’ve built for you, login to the Support Portal below and select the custom theme request / update tile.

Submit a Design Request

Attention: If you are not a Brand Administrator, you will not have access to the custom theme request / update tile in the Support Portal.  If you would like to request a new static theme, update your existing theme, add or modify an open graph image, or report an issue with a theme we’ve built for you, you will need to reach out to your Brand Administrator so they can contact the Theme Design team on your behalf.

Reporting Issues with Static Themes

If you have noticed an issue with an existing static theme in your brand, a Brand Administrators can report it to our Theme Design team. If you are a Brand Administrator, navigate to the Support Portal and fill out the survey found under the custom theme request / update tile, and one of our Theme Design team members will reach out to you shortly.

Qtip: If you are not a Brand Administrator and would like to report an issue, you will need to reach out to your Brand Administrator so they can report the issue on your behalf.

Brand a Survey Yourself

If your license does not include a static theme, or you just want to brand an individual survey, you can use Qualtrics’ built-in design functionality. Our support pages will help you brand your survey using the Look and feel menu and show you how to add custom CSS.

Attention: Qualtrics Support does not provide help with custom coding. Any code is provided as-is and requires programming knowledge to implement. You can always try asking our community of dedicated users instead.

Custom Projects with Engineering Services

Need something more custom? Our Engineering Services team would love to help. Contact your Customer Success Representative to learn more.

Example Engineering Services Survey

Answer choices where pictures of animals are in circles as the options
View example 1 theme here.

FAQs