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Qualtrics Trademarks


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Qualtrics Trademark List


Following is a partial list of Qualtrics company trademarks and registered trademarks in the United States and other countries. Unregistered or pending trademarks bear the ™ symbol.

This list is updated from time to time. Failure by Qualtrics to list a particular trademark (registered or unregistered) is not a waiver of any Qualtrics rights.

  • 5 FOR THE FIGHT
  • BRANDXM
  • CHIEF APOLOGY OFFICER™
  • CUSTOMER EXPERIENCE MATTERS
  • CUSTOMERXM
  • CXWEEK
  • DATA FREAKS
  • DELIGHTED
  • DESIGNXM
  • DRIVER IQ
  • EMPLOYEEXM
  • EXPERIENCE MANAGEMENT PLATFORM
  • FIVE FOR THE FIGHT
  • IQ
  • MRWEEK
  • PRODUCTXM
  • QUALTRICS
  • QUALTRICSXM
  • RESEARCH CORE
  • STATS IQ
  • TALENTWEEK
  • WORK DIFFERENT
  • X4
  • X-DATA
  • XM
  • XMD
  • XMOS™
  • XM PLATFORM
  • XM SERVICES

Qualtrics Trademark Guidelines

You must carefully consider Qualtrics’ trademark usage guidelines when mentioning Qualtrics offerings in your materials or in connection with your own products or product names. You must always make a clear and unambiguous distinction between your own solutions, products, and/or services and the Qualtrics offerings mentioned.

Qualtrics accepts no responsibility for any violation of legal regulations regarding competition or trademarks by partners. In addition to these guidelines, country-specific regulations may apply.

Proper Use of Trademarks

Throughout the world, thousands of customers recognize and select Qualtrics based on the company’s trademarks, which signify high-quality products and related services. Without these trademarks, consumers would not be able to distinguish Qualtrics offerings from those of other companies, nor would they be able to immediately recognize the professional quality of offerings that Qualtrics trademarks represent. Therefore, it is critically important to protect trademarks of Qualtrics and affiliate companies by following these usage guidelines.

A trademark is a word, phrase, symbol, design, or combination thereof that identifies unique ownership. Unregistered or pending trademarks bear the ™ symbol. Registered trademarks carry the ® symbol. A list of current Qualtrics trademarks are available here. Use these names and their symbols according to the guidelines that follow.

When to Use Trademarks

In general, trademarks are required for communications that you can expect to be printed (including PDFs). Web applications, mobile sites, or other on-screen presentations where the low resolution of the medium renders the symbol illegible, do not require trademark usage. However, a link to the copyright site on qualtrics.com must be included in the masthead (Impressum), template, or About statement. This is the case with the corporate Microsoft PowerPoint template, which has its own copyright boilerplate at the end and takes the place of using trademarks on individual slides. Do not delete the copyright boilerplate slide(s) in the PPT template; you can simply hide them.

To ensure correct use of Qualtrics trademarks, follow these guidelines. For correct spelling and capitalization, see the current Trademark List.
  • Always refer to a trademark using the correct spelling with the correct capitalization.
  • Do not alter the trademark in any way.
  • Always use a trademark as a proper adjective, not a noun.
  • Use a trademark as a proper adjective followed by a common-noun descriptor.
    • Examples of common-noun descriptors are “software,” “solution,” and “application”.
  • Include the appropriate trademark symbol – ™ or ® – representing the trademark status.
    • If repeated inclusion of the ™ or ® symbol is awkward or impractical, at a minimum you must include the symbol and the common-noun descriptor upon the first use of the trademark in the title (if the name appears in the title) and in the text. Subsequent to this initial use, the symbol and descriptor need not appear with the name.
    • Note: In high-level marketing materials for events, advertising, invitations, or in online banners and social media posts, for example, it may not be practical or standard to include the trademark in a call to action or headline. If this is the case, apply trademark attribution at the first opportunity in body copy. In standard marketing and communications, such as solution brief or success story, apply trademarks at first mention in title and text.
  • The registered trademark on “Qualtrics” applies to all goods or services delivered by Qualtrics – anything Qualtrics produces as product or service.
    • In this context, you communicate Qualtrics® software, Qualtrics® service, Qualtrics® offering, Qualtrics® package, Qualtrics® application, Qualtrics® solution, Qualtrics® component, Qualtrics® technology, Qualtrics® tool, and so on. The trademark symbol is only required at first mention in title and text. In some cases, for event or advertising materials, the trademark is sufficient on first mention in body text only.
  • When referring to Qualtrics as the company rather than the Qualtrics brand, do not use any trademarks.
    • Do not add the trademark symbol ® in statements such as “Qualtrics announced today,” “Qualtrics provides solutions to customers,” and “the Qualtrics development team.” Similarly, you can use the possessive form “Qualtrics’” when referring to the company, not to the brand. For example, you can communicate “Qualtrics’ vision,” “Qualtrics’ market share,” and “Qualtrics’ years of experience.” In many cases, the possessive is not necessary: “Qualtrics employees work extremely hard.”
Self-test: Ask yourself, “Am I referring to the corporation/company, or to a Qualtrics-brand offering or service?” If you are referring to a Qualtrics branded offering or service, use the ® symbol.
  • Do not use a trademark in possessive form.
  • Do not use a trademark in plural form. Place the trademark within the final punctuation.
  • Place the trademark inside the punctuation, after the full term.
Trademark Attribution

In any material that mentions any Qualtrics trademark, you must include the correct attribution statement based on the following:
“[QUALTRICS’ TRADEMARKS] is/are the trademark(s) or registered trademark(s) of Qualtrics LLC or its affiliates.”

In your attribution statement, replace the placeholder phrase with the names of the Qualtrics trademarks mentioned in your material. Place the statement either on the copyright page (which may be the case in a brochure) or at the end of a material if it has no copyright page (in an advertisement or a press release, for example).

Example Attribution Statement

“QualtricsXM is the trademark or registered trademark of Qualtrics LLC or its affiliates.”

If you have questions regarding trademarks and/or logo usage, please contact trademarks@qualtrics.com.

Third-Party Trademark Usage

Trademark Usage for Partners and Other Third Parties

Qualtrics partners and other third parties can mention the names of Qualtrics offerings when describing their compatibility with their own programs or applications. But they cannot include the name “Qualtrics,” a logo of Qualtrics, a trademark of Qualtrics, the name of a Qualtrics offering or similar variations into their own names.

When referring to product compatibility, the partner must make a clear distinction between their products or services and those of Qualtrics. The name of their offering and the name of the Qualtrics offering must be clearly distinguishable from one another either visually (font size, color, type, or weight) or in wording. This can be done in a variety of ways in running text and in headlines, signs, or other materials.

In addition, the partner company name should be mentioned in connection with the product name when possible.

Compatibility References Within Running Text

In text sentences, you may use phrases such as the following to refer to your offering’s compatibility with Qualtrics software:
  • “for use with…”
  • “designed for use with…”
  • “runs on…”
  • “compatible with…”
However, you must take care to use them appropriately, as demonstrated in the following examples.

Examples:

[Your company name] [your product name] is designed for use with QualtricsXM®.
[Your company name] [your product name] is compatible with QualtricsXM®.

Do not use any grammatical construction that implies the Qualtrics trademark or Qualtrics offering name is part of your offering’s name.

Correct:

[Your company name] [your product name] provides extended functionality for users of QualtricsXM®.

Incorrect:

[Your company name] [your product name] for QualtricsXM® provides extended functionality.

The above example is unacceptable because the reader could interpret your product name to be “ for QualtricsXM.” Change any such construction to clearly separate and distinguish your offering name from the Qualtrics trademark.

Compatibility References Within Headlines, Signage, Packaging, Labels, and Other Materials

It is particularly important to avoid making your product name appear to include a Qualtrics trademark or a Qualtrics offering name when the reference is in a title or headline, trade show signage, product packaging, CD label, or any other material. Within headlines, signage, and other materials, you may use phrases such as the following to refer to your offering’s compatibility with Qualtrics software:
  • “for…”
  • “for use with…”
  • “designed for use with…”
  • “runs on…”
  • “compatible with…”
However, you must always clearly visually differentiate your product name from the compatibility reference to a Qualtrics offering.

Self-Test for Avoiding Unacceptable Practices

Consider the following questions to determine if a particular product or service name, compatibility reference, marketing communication, or packaging may pose a problem to Qualtrics and its trademarks:
  • Does your product or service name include a Qualtrics trademark or a Qualtrics offering name or similar variations of these?
  • Do you use a Qualtrics trademark or a Qualtrics offering name in a way that gives the impression that the Qualtrics trademark or Qualtrics offering name is part of your product or service name?
  • Do you use just the term “for Qualtrics” to refer to product compatibility?
  • Does your offering name, or the usage in question, lead anyone to believe your offering is developed, endorsed, or authorized by Qualtrics?
  • Does your communication material show any logos of Qualtrics (or variations of them) other than your permitted Qualtrics Partner Network logo?
If the answer to any of these questions is “Yes,” then you should change your product or service name, the compatibility reference, your marketing communication, or packaging to reflect proper usage.

Trademark Notices


All third-party product and service names mentioned on this website are the trademarks of their respective companies.

Copyright Notices


© 2021 Qualtrics LLC or a Qualtrics affiliate company. All rights reserved. No part of this publication may be reproduced or transmitted in any form or for any purpose without the express permission of Qualtrics LLC or a Qualtrics affiliate company. Qualtrics and other Qualtrics products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Qualtrics LLC (or a Qualtrics affiliate company) in the United States and other countries. All other product and service names mentioned are the trademarks of their respective companies. Please see www.qualtrics.com/trademark for additional trademark information and notices.

If you have questions regarding trademarks and/or logo usage, please contact trademarks@qualtrics.com.