Sunshine Hillygus, PhD //
Director, Initiative on Survey Methodology
In a ‘post-truth’ era of alternative facts, trolls and bots, learn how the best researchers guard against hijacked surveys and skewed results.
Ana Rocca //
Head of US Research & Insights
The Uber platform facilitates countless experiences for riders & earners. Learn how data & insights drive everything from new product breakthroughs like Uber Comfort to driver loyalty programs to keep Uber ahead of the game.
David Hobbie //
Director, International Research
Storytelling is part art, part science — learn how ESPN strikes a balance using qualitative and quantitative research to expose drivers of engaging, differentiated content.
Tomer Sharon //
Managing Director, Head of User Research & Metrics
Learn how the world’s preeminent bank is using experience metrics scores to drive product roadmap decisions and predict business outcomes. Learn what to measure what to measure to run a modern product management practice.
Scott Harris //
Manager, Strategic Research
Major League Baseball turned to AI and X-data to get to breakthrough insights. Hear how it’s enabled them to improve response rates and deliver better experiences for more than 68 million fans.
Kitty Xu, PhD //
Quantitative UX Researcher
JD Schramm //
Lecturer, Strategic Communication
Storytelling has the power to transform your insights into action. Stanford’s Dr. JD Schramm reveals his storytelling secrets that can turn data into impactful change.
Edwin Wong //
SVP, Vox Media
We consume 12+ hours of media a day — but how can those experiences impact people’s real lives, and not just their social networks. Learn how Vox Media is using data and insights to enter a new era of ‘activating’ consumers.
We’re building a new experience worth waiting for
Our top priority will always be the safety of our employees and customers. As such, due to ongoing travel restrictions and safety concerns, we will not be holding X4 in 2021. However, our team has been busy designing the next turn of X4 for 2022, a reimagined experience that takes into account the new world we live in. While our team works out the final details of the new X4 experience, look out for invitations to local live events and global digital events throughout the rest of the year.
For anyone holding an X4 ticket, we will be reaching out soon to issue a refund.
Thank you for your understanding, and rest assured—the next chapter of X4 will be worth the wait!
Choose from over 60 breakout sessions led by the world’s most iconic experience brands as they share the tips and tricks behind breakthrough customer, employee, brand, and product experiences.
The legendary X4 Warehouse Party, Five for The Fight Night and a private concert with multi-platinum rock legends The Killers — events don’t get more entertaining than this!
Build lasting relationships and share ideas with executives and XM practitioners from the world’s most iconic experience brands.
Join us at Fight Night for an unforgettable evening featuring a street-style dance off, freestyle rap battles, big prizes, and a whole new way to participate in the fight against cancer.
This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 20 different courses led by our XM Experts.
Become an X4 Insider and be entered to win VIP concert seating
Earlier this year, we postponed X4 to ensure the safety and wellbeing of attendees, our partner ecosystem and all employees. As we’ve continued to monitor the ongoing developments of COVID-19, we have determined that in order to provide the best experience possible for attendees, we will NOT host X4 in 2020.However, X4 WILL BE BACK BETTER THAN EVER next year. We can’t wait to host you again in Salt Lake City in Fall 2021. We are still confirming exact dates and speakers and should have more information to share in the beginning of 2021.
After July 17, you can expect a refund confirmation email. Refunds will begin processing shortly after and you will receive the full amount back on your original credit card in the first couple weeks of August. If you did not pay via credit card, we’ll be in touch via email after July 17 to confirm refund details.