Come Learn Strategies

& TIPS TO HELP YOU:

  • improve the productivity and outcomes of market research programs
  • leverage the latest trends and technologies to advance your research
  • deliver connected insights that drive impact in your organization

Join top market research and insights experts at X4

Build your network and connect with fellow market research experts and executives from every industry

Discover the research that led to some of the world’s most iconic market research breakthroughs

MARKET RESEARCH
BREAKOUT SESSIONS

Spot Tasty Trends in Your Data: How Buzzfeed Turns Insights to Profitable Investments

ashmeed ali Head of Market Research, Buzzfeed

It's not just lists and quizzes anymore. Experience data is essential to help Buzzfeed accurately spot trends to launch revolutionary new brands and content, from food lines like Tasty to beauty lines to DIY. In the world of instant brands, data tastes good.

Embedding Human Insights Into Experience Design

carey kolaja Chief Product Officer, Citi

Customer-centric design is becoming the new normal and has driven tremendous developments in UX. What happens when organizations apply that same methodology to enhancing the workplace and transforming employee experiences? Citi’s Carey Kolaja shows how Citi FinTech effectively revolutionized employee engagement through co-creation, testing and learning.

Be an Outsider: How to Re-energize a Classic Brand

christopher mcdonough Chief Brand Officer, LL Bean

eric soelberg VP, Customer Insights, LL Bean

Is the future of your brand informed by its past? From product research, to in-store satisfaction, to campaign measurement, L. L. Bean walks through its data-informed and groundbreaking “Be an Outsider” campaign to reposition an adored brand, and get it ready for another 100 years.

How Technology is Creating a New Currency of Ideas

stan sthanunathan EVP, Consumer Insights, Unilever

Unilever shows how technology helps them turn insights into ideas.

From Original Research to Insights-Driven Advertising, 3 Ways to Create Moments in Culture for Your Brand

greg dzurik VP, Marketing + Innovation, Yum! Brands/Collider

Brands that truly create culture, not just reflect culture, have the edge. Greg Dzurik, VP of Marketing & Innovation at Collider/Yum! Brands will share why creating moments in culture matters for brands today, what it takes for brands to do it, and different routes brands can take to create cultural moments that stick.

Listen and Act: How AMEX Pairs Listening & Incentives to Bring the Voice of the Customer to Life

luis angel-lalanne VP, Customer Listening, American Express

To be truly customer-centric you need to empower people at all levels of your organization to both interact with customers and act on the insights. With an emphasis on customer listening from call center to the C-suite you’ll find new ways to increase response rates and learn from your customers. Find out how American Express constantly tests and learns, does customer call listening, and incentivizes their customer service team to create world-class Customer Experiences.

How Data Drives Zillow's Culture: Improving Engagement, Inclusion, and Development Amid Rapid Growth

dan spaulding Chief People Officer, Zillow Group

Culture is at the cornerstone of Zillow Group’s business and it’s one of the main drivers behind yet another year on Glassdoor’s “Best Places to Work” list. But creating and evolving a strong, inclusive, and thriving culture isn’t easy in a high-growth company that competes for top tech talent. Learn how Zillow Group leadership depends on experience data to not only help build culture, attract talent, and drive engagement, and also how they empower managers to do the same within every team.

The Future of Experience Management in Government

chelsie bright Citizen XM Scientist , Qualtrics

nick sinai Former U.S. Deputy CTO, United States

matt broffman Director, Digital Platforms, City of Orlando

ed bodensiek Chief Experience Officer, Cravety

For the first time in history, technology makes it possible for governments to engage people in real-time, across demographics, in the moments that matter most. How do we build a future where feedback from government customers and employees is used to create experiences that work for everyone? From shared services to digital engagement to human centered design, what is government doing well now, and what is the future of experience management in government?

Hooked: How To Build Habit-Forming Products

nir eyal Best-Selling Author, Hooked

Habit-forming products change user behavior and create unprompted engagement. Harnessing the power of habits is essential for your product and is great for your bottom line. Product guru, investor, and bestselling author Nir Eyal outlines the Hook Model to give you a practical framework to increase your odds of product success.

Launching a Brand: Your First Decision Should Be Your Best Decision

jeff kearl Founder and CEO, Stance

Starting a new brand means distilling everything down to one simple question at the start: What is the nature of our business? Once you understand your nature, everything falls into place. This first decision will limit or boost your brand for years to come.

CSR and Political Activism in The Trump Era

michael ramlet CEO, Morning Consult

Social media reaction is often seen as an accurate gauge of public opinion during a brand crisis. However, what people say on social media is not necessarily reflective of what the wider public actually thinks. The session explores how companies can use experience data and insights to protect their reputation in today's age.

How to Maximize Security in Experience Management

adam marrè Head of Security Ops , Qualtrics

Security today falls not only to the professionals but to every data professional. Former FBI Cyber Special Agent Adam Marrè outlines how to guard against avoidable incidents, increase security awareness across the organization, and explores security feature value for researchers and experience managers.

The Big Data Theory: How CBS Generates & Acts on Insights by Matching Experience & Operational Data

radha subramanyam Chief Research Officer, CBS

Few businesses generate as much data as media, and when CBS networks touches 30 million people every night, the data that flows from feedback, viewing, social, and more can be overwhelming. As preferences and consumption habits constantly change, how do you avoid being data rich, but insights poor? Using real-world examples, CBS Chief Research and Analytics Officer Radha Subramanyam shows how to identify the insights that are most important to your business, build the necessary internal teams and processes, and line up your data streams to improve business results.

Measuring the Immeasurable: How Challenging Norms Leads to Richer Student Experiences

shira good Director, Service Standards, Bloomfield Hills Schools

Learn how Bloomfield Hills Schools is revolutionizing public education by challenging traditional student success metrics. See how finding new opportunities to measure modern workplace skills like critical thinking and grit is changing the conversation around education and how to apply these new ideas in your own district.

Postsecondary Transformation: Supporting First-Gen, Low-Income, and Minority Students

bob colleran Chief Executive Officer, Alithi Consulting

The US system of higher education has historically struggled to effectively serve low-income, minority, and first-generation students well, resulting in a widening education gap and overall weakening of US competitive resources. See how a network of partners including JFF, AASCU, and Alithi Consulting have developed powerful tools to drive successful transformation in this space.

Latest Insight: The Changing Drivers of Customer Experience and Channel Success

Mark Miller Practice Leader, Customer Service Solutions, J.D. Power

In this session, J.D. Power shares data and insights that point to big changes in what customers want, and what it takes to meet those expectations across self-service and assisted channels. J.D. Power will share cross-industry data from over 1,000 companies, plus delve into what verified top performers are doing to drive higher satisfaction at lower total operating cost even as consumer preferences, your workforce, and your competitive environment changes. Attendees will walk away with specific strategies, tactics and benchmarks to help your organization succeed now and in the future.

The Product Experience That Changed the World: An Insider's Story of Building the iPhone

ken kocienda Former Principal Engineer, Apple

During some of the most transformative years at Apple, Ken Kocienda was demo-ing top-secret products to Steve Jobs and penning his name with only 23 others - including Steve Jobs - on the original iPhone patent, a product that has revolutionized the way we communicate, work, and play. Learn how Ken and the Apple team built the iPhone from the ground-up at the direction of Steve Jobs' creative genius, and created one of the most renowned product experiences of our time.

How to Collect and Use Durable Data to Stay Ahead of Global Product Trends

charles wilson Product Insights, New Balance

In the age of fast data and even faster fashion, the role of durable insights has never been more critical. In a highly competitive market, learn how New Balance is getting ahead of global footwear trends and building blockbuster products for multiple buyer segments.

The Why Behind the What: Using Analytics to Improve Customer Retention

rachel richter VP, Customer Insights, Dun & Bradstreet

Retaining a customer is less expensive and often leads to higher lifetime value than acquiring new ones, but it’s easier said than done. Many B2B companies lean heavily on financial data and firmographics to study retention patterns – profiling patterns across industries and company sizes. In this session, you’ll learn how to augment your approach with experience data and other operational data to not only understand the key drivers of attrition but identify actions to take before it’s too late, so you can retain your most valuable customers.

How to Connect Candidate, Employee, & Alumni Experiences to Build a World-Class Talent Brand

shaunda zilich Head of Talent Branding, Qualtrics

jennifer carpenter VP of Talent Acquisition, Delta

john meyer CEO, Lemonly

kristen weirick Vice President, Talent Acquisition and Diversity & Inclusion, Abbvie

More than ever, recruiting and talent leaders are focused on creating experiences that drive world-class talent brands but it's past time to think about the attraction of talent as something that recruiting owns. Join this session and see how leaders use always-on feedback, leadership 360s, and weave EX data into program decisions to create world-class workforces that attract top talent, create brand ambassadors, and drive the organization's mission forward.

Marrying O-Data And X-Data To Save Taxpayer Dollars

anahita reilly Chief Customer Officer, U.S. GSA

GSA is the "B2B" agency of the federal government, delivering value and savings in real estate, acquisition, technology, and other mission-support services across government. Through this session, we will share examples of how we are using an enterprise-wide Voice of the Customer program (via Qualtrics) to align feedback (X-data) from both agency customers and industry partners with operational data, informing how we design our products and services. We will also touch on the governance structure set in place to enable self-service feedback collection processes while adhering to a consistent enterprise-wide brand that minimizes survey burden to the customer.

The Path to Mastering XM Across Your Enterprise

bruce temkin Head of XM Institute, Qualtrics

The XM Institute surveyed hundreds of executives to understand their XM efforts and aspirations.. During this session, you’ll hear results from the study, “The State of XM,” which will help you chart your path to becoming an XM leader. The session will cover the ROI, maturity levels, and insights about what separates XM leaders from their peers.

9 Ways to Drive Campus-Wide Qualtrics Adoption

cailee welch bacon Associate Professor, A.T. Still University

kirsty gaither Development Director, A.T. Still University

brittany williams Faculty Development, A.T. Still University

Learn how A.T. Still University drives adoption across multiple user groups and campuses by celebrating Qualtrics. Packed with practical tips, this session will give you the needed know how to replicate their success for your own campus.

How to Transform Qualitative Problems into Quantitative Solutions

shawn wigg Director of Mathematics, Duval County Public Schools

Learn how Duval County Public Schools takes an innovative approach to increase math specialist effectiveness through a qualitative solution with amazing results. Find out how to apply this breakthrough-thinking to similar challenges in your district.

The Purpose-Driven Diversity Strategy: A Tool Kit for the New Era

angela roseboro Chief D&I Officer, Dropbox

Studies show that diverse and inclusive workplaces drive better business outcomes for organizations—but many organizations are just starting to drive necessary changes that create safe and inclusive spaces. Come see how Dropbox is pioneering programs and strategies that create a culture of inclusion and empower underrepresented employee populations to thrive. You'll leave with practical guidance for eliminating bias, leveraging employee feedback, and creating a safe and thriving workplace for a diverse employee base.

EX Customer Showcase: How Top Organizations Use Qualtrics to Power EX & People Analytics Programs

steve bennetts XM Scientist, EX, Qualtrics

brooke orr Director of Global Talent & Development, Coca-Cola

Join this "open house" session to get insights into how Coca-Cola, Roger’s, and Nuance are building programs that attract talent, measure engagement, create exceptional employee experiences, and ultimately produce measurable business results like lower employee attrition, strong employer brands, etc. After a brief introduction to each organization’s program, we’ll host a Q&A.

RC & BX MAINSTAGE Research to Drive Product and Brand Experience Breakthroughs

kelly waldher VP, BX, Qualtrics

jay choi VP, Research Core, Qualtrics

From breakthrough products to revolutionary brands, come learn how research is driving experiential innovation in product development and brand management. We'll share inspiring stories from organizations and the researchers driving new product innovation and award-winning brand campaigns and how you can leverage new technology in the XM Platform to deliver breakthrough results at your organization.

Measuring Growth: The Breakthrough Helping GoDaddy Increase Profitability by Closing Experience Gaps

Mike McLaughlin Chief Customer Officer, GoDaddy

When GoDaddy was founded, it was about serving a community of entrepreneurs to enable them to launch their business online and receive the same support experience as the biggest companies. Years later, they emerged as the world's largest cloud platform dedicated to small ventures under one premise: provide the best customer and product experience. Period. Part of that radical evolution was closing key experience gaps, including brining essential product and customer experiences under Mike McLaughlin and tying business results to experiences.

Brand Tracking Made Easy: Make Better Decisions Faster with Insourced Insights

franck sarrazit Brand XM Scientist, Qualtrics

Brand Tracking isn't just about your brand's past, it's about your business' future. And software allows you to track more easily and accurately than ever before. Here's how new thinking in brand tracking predicts where you're headed next.

How to Capitalize on the Evolution of Actionable Insights

aimee lucas Head of Research, Qualtrics XM Institute

You have data-driven insights, but how do you use them? The XM Institute has researched how high-performing organizations put their customer and employee insights to use. During this session, you’ll learn the path for maturity in building an action-oriented insights program and hear best practices you can put to use right away.

Five Elements for Building a World-Class Marketing Research Practice

mike murakami Research Manager, Airbnb

An experienced research leader's guiding principles for building credible and effective research teams.

Fake Doctors, Real Results: How to Use Insights to Drive Breakthrough Ad Campaigns

peter harrison SVP, Marketing Insights, Cigna

Cigna takes you inside their groundbreaking "Fake Doctors Real Results" broadcast campaign and reveals how your insights can drive a powerful brand experience.

Uncovering User Truth: Fusing Data Science and User Research at Spotify

peter gilks Director, Product Insights, Spotify

kristie savage Data Science, Spotify

colette kolenda User Research, Spotify

Spotify’s product insights team combines user research and data science to gain rich insights that fuel product decisions. This talk uses a case study of combining a qualitative diary study (administered through Qualtrics) and a behavioral data dashboard. This mixed methods approach drives a holistic understanding of both when and, more importantly, why people engaged with a new ads feature.

Optimizing the Student Experience through Course Evaluations

virginia moench Social & Clinical Research, Winston-Salem State U.

Understanding course evaluations is an important element of understanding the student experience. See how Winston-Salem State has fine-tuned its program to give students a voice for each course – from always-on feedback to traditional evaluations for self-paced and time-limited classes. Learn how to apply these methods for your own organization.

The Three Phases of Your Health-System Brand Tracker

taylor warren Insights & Analytics, Novant Health

Brand awareness takes on many forms in healthcare. Novant Health will discuss the three phases of their program, how to get executive buy-in, and drive action from insights.

The Future of Student Experience in Higher Education

richard ottley Senior Sales Engineer, Qualtrics

mick swenson Enterprise Accounts, Academic , Qualtrics

Every year, higher education institutions lose $17 billion as a result of poor campus experience. Learn about best-practice methodology and technology to design a best-in-class Student Experience program and how to embed it within your organization.

Seven Secrets of Storytelling Success with Data

JD schramm Lecturer, Stanford University

Analyzing your data is simply the first step. How then do you communicate that to the people who can act on this information? Stanford's JD Schramm will provide participants a simple 7-step method for effective storytelling. Learn best practices for speaking, writing, and illustrating your data so you can create change inside your organization.

3 Ways to Combine X and O Data to Understand the Student Voice

julie mitchell Superintendent, Rowland Unified School District

brian huff Director of Instructional Support, Rowland Unified School District

See how Rowland Unified School District uses Qualtrics in innovative ways to identify trends, individualize learning, and act on student feedback. Learn how to combine operational data like test scores and attendance with student experience data like interests and classroom feedback to predict outcomes and enhance the student experience.

Radical Reconciliation: Confronting Gender Injustice at Work.

kim scott Author, Radical Candor

Using experiences from her own career that left her gobsmacked, Kim Scott, author of the New York Times-bestselling Radical Candor, confronts one of today's most pressing experience breakthroughs. She breaks the problem of gender injustice down into its component parts: bias, belief, bullying, discrimination, harassment and violence. The talk will define each and guide you to the most effective way to confront each. Each of us has an essential role to play, and she examines the different obligations that leaders, up standers, perpetrators, and victims have to confront injustice at work.

Managing Research at Scale: How to Implement Enterprise Wide Governance

craig kulfan Sr. Director, Platform Engineering, Qualtrics

The average enterprise has thousands of employees collecting feedback using a variety of research tools often invisible to IT - leading to security risks, inefficient workflows and exposure to GDPR penalties. Join Qualtrics' head of platform security to learn how you can build governance around your organization's research footprint without compromising on security, data privacy or compliance. Learn best practices in user management, brand governance, admin controls, policy governance, and cost management.

The Future of Enterprise Healthcare Research

Patty Riskind Head of Global Healthcare, Qualtrics

Mayo and Qualtrics co-present on research standardization and the future of Qualtrics for healthcare. This session will outline the XM vision as it applies to healthcare.

SPEAKERS

Oprah
Winfrey

Dan
Reynolds

President
Barack Obama

Sir Richard
Branson

Ryan
Smith

ken
kocienda

Former Principal Engineer //
Apple

bruce
temkin

Head of XM Institute //
Qualtrics

nir
eyal

Best-Selling Author //
Hooked

rachel
richter

VP, Customer Insights //
Dun & Bradstreet

ashmeed
ali

Head of Market Research //
Buzzfeed

eric
soelberg

VP, Customer Insights //
LL Bean

charles
wilson

Product Insights //
New Balance

jesse
purewal

Partner //
Prophet

See all speakers, entertainment, and pricing

VISIT X4 HOME PAGE

FAQS

X4 is an unforgettable conference experience and is wholly dedicated to helping you and your organization achieve breakthroughs. Here’s what to look forward to: A bucket-list-worthy lineup of main stage speakers will break down their pivotal moments. Leading brands will share the experience management programs they’ve built to delight customers and employees. And you’ll network with and learn from some of the brightest minds in your field.

The 2019 X4 Summit will take place in beautiful downtown Salt Lake City, Utah. We are thrilled to have you back at the Salt Palace Convention Center.

The majority of the conference, including basecamp trainings, keynotes, breakout sessions, and evening events, will be hosted at the Salt Palace. Evening events will include the X4 kickoff reception, parties, and concerts.

Check-in for the conference begins Tuesday, March 5 at 10:00am at the Salt Palace Convention Center. Check in early to miss the rush! The welcome party for all attendees begins Tuesday evening at 7:00pm.

If you purchase the Experience Basecamp Live add-on, you must check-in on Tuesday, March 5 between 10:00am and 11:30am.

Check-in will also be open on Wednesday at 7:00am and Thursday at 8:00am.

Easy! Simply select "send me an invoice" at registration check-out. For specific questions regarding payment options, reach out to x4summit@qualtrics.com.

We would love to have your guests join us! Guest passes can be purchased for $499. Simply select the “+1 pass” add-on at checkout. This will give your guest access to the welcome reception, keynotes, concerts, and Friday activity only. Not valid for training, or breakout sessions.

Public transportation to and from the Salt Lake City International Airport is available by the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center.

Taxi cabs are also available at the airport when you arrive. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/

Depending on your hotel, complimentary shuttles may be offered from the Salt Lake City International Airport. This can be confirmed through calling your hotel directly.

No, Qualtrics Certification is not part of X4 2019. However, you may purchase the online training for Qualtrics Certification separately at www.qualtrics.com/certification.

There is a limited number of seats in each training. You may request a change before December 31, 2019 by emailing certification@qualtrics.com; your request may not be honored depending on the current training capacity. Requests received after December 31, 2018 will not be honored. For more information about Experience Basecamp Live trainings, click here.

You spoke, we listened. This year, in addition to skiing at Park City Mountain Resort, we’ll be offering alternate activities for you on Friday, the optional last day of the conference. From more time with experts, to additional site-seeing ventures (including an available Qualtrics Headquarters tour), this year is sure to have something of interest to you..

The recommended attire for the X4 Summit is business casual. The attire for the entertainment activities on Wednesday and Thursday evening is casual. Bundle up for ski day!

If you are unable to attend X4 Summit, you may transfer your registration to another person by sending an email to x4summit@qualtrics.com with the new attendee’s name and contact information by Friday, February 8, 2019 at 11:59pm MST. If you purchased the Experience Basecamp Live add-on, include certification@qualtrics.com in this email to request a transfer for the training. Substitutions requested after this date may be subject to a $100 USD transaction fee. Hotel reservation cancellations and substitutions must be taken care of directly with your hotel. Hotel cancellation policies may vary.

All X4 Summit registration and training cancellations must be received in writing. Email your cancellation request to x4summit@qualtrics.com. For a full refund, cancellations must be received by 11:59pm on Friday, January 18, 2019. For a 50% refund, cancellations must be received between 12:00am on Saturday, January 19, 2019, and 11:59 pm on Monday, February 11, 2019. No refunds will be given after 11:59pm MST on Monday, February 11, 2019. Note that all times listed are Mountain Standard Time (MST).

Yes! Your pass includes all meals beginning Tuesday night through Thursday night. If you purchased the Experience Day add-on you'll also receive breakfast and lunch on Friday.

Contact x4summit@qualtrics.com and we'll be happy to answer your questions.

Yes. To do this, first register yourself on our website without the +1 pass and select “I cannot pay by credit card, please send me an invoice” at checkout. After you are registered, you will receive a confirmation email with a link at the bottom to upgrade/edit your registration. When you click on this link, there will be a button to upgrade your pass. You can then add on the +1 pass and make the purchase with a credit card.

Thank you for your interest, but we are no longer taking applications to speak at X4 2019.

No, only one +1 pass is allowed per conference pass purchased.

All X4 hotel blocks are sold out at this time. We recommend booking hotels in Salt Lake City as quickly as possible - they are selling out fast!