SLC
Utah

March 6-9
2018

Join the top market research and insights experts at X4

Come learn strategies & tips to help you...

  • improve the productivity and outcomes of your market research programs
  • leverage the latest trends and technologies to advance your research
  • deliver connected insights that drive impact in your business or organization

The Market Research
Summit at X4

Whether you’re a market researcher, an analyst, or a research executive looking to build a more insights-driven organization, X4 is an event you can’t afford to miss. Come learn how organizations like Google, Citi and MasterClass have built world-class research programs to drive their organization forward in a fast-paced, always-changing competitive environment.



Market Research Breakout & Workshop Preview

From inspirational mainstage speakers, to senior research leaders across industries, to practitioner-level workshops and trainings, X4 provides the content, thought leadership, industry analysts, experts, and brands from the top research conferences, and packs them into one can’t-miss event.

  • Future of Market Research and Product Experience
  • DIY Research: How to Successfully Move Insights In-house and Leveraging the Power of Merging Big Data with Survey Data
  • A Tale of Two Industries: Market Research Lessons from the Worlds of Politicians & Popstars
  • The Psychology Behind Amazing Experiences
  • Your First 90 Days & Beyond: Turning Customer Insights Into Marketing Strategy
  • Future of Market Research and Product Experience
  • DIY Research: How to Successfully Move Insights In-house and Leveraging the Power of Merging Big Data with Survey Data
  • The Devil Is in the Details: New Best Practices in Survey Design to Maximize Data Quality
  • Sample Sourcing Best Practices: Managing Incentives, Voter Matching, and Other Research Essentials
  • A Tale of Two Industries: Market Research Lessons from the Worlds of Politicians & Popstars
  • Principles of Survey Design to Avoid Bias
  • The Psychology Behind Amazing Experiences
  • Your First 90 Days & Beyond: Turning Customer Insights Into Marketing Strategy
  • Incentive Marketing Stories for the Market Researcher
  • Future of Market Research and Product Experience
  • DIY Research: How to Successfully Move Insights In-house and Leveraging the Power of Merging Big Data with Survey Data
  • The Devil Is in the Details: New Best Practices in Survey Design to Maximize Data Quality
  • Sample Sourcing Best Practices: Managing Incentives, Voter Matching, and Other Research Essentials
  • A Tale of Two Industries: Market Research Lessons from the Worlds of Politicians & Popstars
  • Principles of Survey Design to Avoid Bias
  • The Psychology Behind Amazing Experiences
  • Using Predictive CX to Drive Business Success
  • How Mastercard Created a Central, Cross-functional VOC Governance Structure that Aligned an Entire Organization
  • Utilizing Operational, Digital, and Customer Data to Effectively Respond to Customer Feedback
  • Incentive Marketing Stories for the Market Researcher

SPEAKERS

David Boyle

VP of Strategy and Insight
MasterClass

MasterClass

David Radloff

Co-founder and Partner
Clarity Campaigns

Clarity Campaigns

Michael Mueller

Head of Content Insights
Spotify

Spotify

Ashmeed Ali

Head of Market &
Brand Research
Buzzfeed

Buzzfeed

Carey Kolaja

Chief Product Officer
Citi

Citi

Zara Logue

Director of Product
Operations and Strategy
Simple

Simple

Daan Lindhout

Head of UX
Qualtrics

Qualtrics

Jessica Wong

Market and Product Research
CBS Interactive

CBS Interactive

Neil Wieloch

Director Marketing Strategy and Insights
1-800 Contacts

1-800 Contacts

EVENTS & NETWORKING

NETWORKING NIRVANA

Networking happens everywhere at X4—whether you’re hitting the blackjack tables with the biggest brands at Qualtrics casino night, skiing Utah’s slopes with like-minded individuals in your industry, or signing up for organized meet ups via the X4 app. We guarantee you’ll make lasting professional connections.

THE X4 SKI EXPERIENCE

Stick around on Friday so you can continue networking on the slopes of one of Utah’s premier resorts. Your summit pass includes a full-day pass, transportation to and from the hotel and lunch to enjoy with other attendees. Come experience “the greatest snow on earth.”

WAREHOUSE PARTY

Join us for The X4 Warehouse party where you’ll get to experience a private Maroon 5 concert, create your own dining experience from a selection of 36 different food trucks, and watch our live artists creating X4 art installations. We may be biased but we’re pretty confident this will be the party of the year.

2018 PRICING

All-Access Pass

general pass + trainings + certification exam

$1599

+ See Details

Keynotes

Customer Showcase

Welcome reception

Concert

Ski day

24/7 access to Qualtrics Experts

100 breakout sessions

50 hands-on training workshops

1 online Certification course

Certification exam at X4 (details here)

Preferred keynote and concert seating

Register NOW

General Pass

keynotes + breakouts + networking

$1299

+ See Details

Keynotes

Customer Showcase

Welcome reception

Concert

Ski day

Ask the experts

100 breakout sessions

Register NOW

Mainstage Pass

keynotes

$399

+ See Details

Keynotes

Customer Showcase

Welcome reception

Concert

Ski day

Register NOW

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