Market Research

Learn from the innovators putting research at the heart of their organization’s transformation

At X4 Summit 2020, you’ll get the inside track on the methodologies and technologies driving some of the world’s most important breakthroughs.

Come hear how leading researchers

  • Deliver breakthrough insights at every level of the organization
  • Enable everyone from the c-suite to the frontline with high-quality data and insights to inform every decision
  • Transform the entire organization with X-data from every interaction, available on demand
  • Use breakthrough insights to design and deliver experiences that differentiate from the competition and disrupt their industries

60+ Breakthrough Sessions
Including:


Fake news killed the research star

Sunshine Hillygus, PhD //
Director, Initiative on Survey Methodology

In a ‘post-truth’ era of alternative facts, trolls and bots, learn how the best researchers guard against hijacked surveys and skewed results.

Using experience insights to stay in front

Ana Rocca //
Head of US Research & Insights

The Uber platform facilitates countless experiences for riders & earners. Learn how data & insights drive everything from new product breakthroughs like Uber Comfort to driver loyalty programs to keep Uber ahead of the game.

The science of stories that break through

David Hobbie //
Director, International Research

Storytelling is part art, part science — learn how ESPN strikes a balance using qualitative and quantitative research to expose drivers of engaging, differentiated content.

Experience metrics that drive action

Tomer Sharon //
Managing Director, Head of User Research & Metrics

Learn how the world’s preeminent bank is using experience metrics scores to drive product roadmap decisions and predict business outcomes. Learn what to measure what to measure to run a modern product management practice.

Bettering the experience for 68M fans

Scott Harris //
Manager, Strategic Research

Major League Baseball turned to AI and X-data to get to breakthrough insights. Hear how it’s enabled them to improve response rates and deliver better experiences for more than 68 million fans.

When data tells the story, change happens

Kitty Xu, PhD //
Quantitative UX Researcher

JD Schramm //
Lecturer, Strategic Communication

Storytelling has the power to transform your insights into action. Stanford’s Dr. JD Schramm reveals his storytelling secrets that can turn data into impactful change.

Breaking the algorithm to create better experiences

Edwin Wong //
SVP, Vox Media

We consume 12+ hours of media a day — but how can those experiences impact people’s real lives, and not just their social networks. Learn how Vox Media is using data and insights to enter a new era of ‘activating’ consumers.

Qualtrics XM

X4 Will Return in 2021

We recently announced our decision NOT to host X4 in 2020 to ensure the safety and wellbeing of attendees, partners, and our employees. However, X4 WILL BE BACK AND BETTER THAN EVER in fall 2021. We can’t wait to host you again in Salt Lake City.

If you have any questions, please check out our FAQs for more information.

In the absence of X4 this year, we are celebrating the ways customers are using Qualtrics to change the way they work. We’ve launched a new digital event series on WorkDifferent.com that highlights the innovative ways the world’s best brands are taking action to find a new, better way forward.

Explore All Sessions

Experience more at X4


Breakthrough
Sessions


Choose from over 60 breakout sessions led by the world’s most iconic experience brands as they share the tips and tricks behind breakthrough customer, employee, brand, and product experiences.

Three nights of epic entertainment


The legendary X4 Warehouse Party, Five for The Fight Night and a private concert with multi-platinum rock legends The Killers — events don’t get more entertaining than this!

Expand your
Network


Build lasting relationships and share ideas with executives and XM practitioners from the world’s most iconic experience brands.

5 For The
Fight Night


Join us at Fight Night for an unforgettable evening featuring a street-style dance off, freestyle rap battles, big prizes, and a whole new way to participate in the fight against cancer.

XM Basecamp
Live


This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 20 different courses led by our XM Experts.

LEARN MORE

Get more out of X4

Become an X4 Insider and be entered to win VIP concert seating

Thank You

FAQs


Earlier this year, we postponed X4 to ensure the safety and wellbeing of attendees, our partner ecosystem and all employees. As we’ve continued to monitor the ongoing developments of COVID-19, we have determined that in order to provide the best experience possible for attendees, we will NOT host X4 in 2020.

However, X4 WILL BE BACK BETTER THAN EVER next year. We can’t wait to host you again in Salt Lake City in Fall 2021.

We are still confirming exact dates and speakers and should have more information to share in the beginning of 2021.

We received overwhelming feedback from many attendees requesting to continue to hold X4 as a live event, rather than converting it to a digital event. Since hosting any live event in 2020 is problematic due to COVID-19, we’ve decided to host X4 as a live event next year.

Even though we won’t be running X4 this year, we’re excited to share the innovation that has happened in XM over the past year––from new products and use cases to new innovative ways customers are leveraging XM to drive change and improvements. To celebrate the ways customers are using Qualtrics to change the way they work, we’re launching a new digital event series on WorkDifferent.com that highlights the innovative ways the world’s best brands are choosing to change the game and work different––those choosing to go beyond surviving and instead bouncing back with solidarity and commitment to a better future. Join us on August 12 as we rewrite the playbook for how brands interact with their customers and employees. Register for WorkDifferent today.

After July 17, you can expect a refund confirmation email. Refunds will begin processing shortly after and you will receive the full amount back on your original credit card in the first couple weeks of August. If you did not pay via credit card, we’ll be in touch via email after July 17 to confirm refund details.

For cancelled and expired cards, the bank will typically redirect the refund to your new or replacement card. If you do not have a new card, the bank will usually send the refund directly to the bank account, so no action is required from you. If you have any concerns, please reach out to the team at X4summit@qualtrics.com for additional information.
We will be in touch via email after July 17 to confirm refund details for you if you paid via invoice or any method other than credit card.
X4 is an unforgettable conference experience wholly dedicated to helping you and your organization use experience management to achieve breakthroughs. Here’s what to look forward to:
  • A bucket-list-worthy lineup of mainstage speakers will break down pivotal moments in their careers
  • Leading brands will share the secrets to their experience management successes
  • Networking with some of the brightest minds in your field
  • Returning home with an actionable vision to transform your organization
The Summit Pass is $1799 and includes 2 days of keynotes, breakout sessions, networking, entertainment, concerts, and food. You can also add on XM Basecamp Live Training for an additional $499.
All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, social activities, and entertainment sessions.
Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center. Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/ Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.
No, Qualtrics Certification is not part of X4 2020. However, you may purchase the online training for Qualtrics Certification separately at www.qualtrics.com/certification.
Casual, business casual, black tie – just have a comfortable experience. Heck, our CEO always wears sneakers. The attire for the entertainment activities on Wednesday and Thursday evenings is casual.
Yes! Your pass includes morning coffee, lunches, and dinners beginning Tuesday night through Thursday night.
Contact x4summit@qualtrics.com and we’ll be happy to answer your questions.
Thank you for your interest! Unfortunately we are no longer accepting speaker applications for X4 2020.
As the leader in Experience Management, we’re hyper-dedicated to making every interaction with Qualtrics a great experience. X4 attendance has grown and is projected to grow substantially every year. We’re proud of how successful Experience Day has been in the past, but realize that with so many people participating in something that has so many variables outside our control (weather, resort availability, traffic, etc) that we can no longer guarantee a great experience for every attendee. Although we have decided to shift those resources to other experiences at the event, we are also mindful that skiing and snowboarding is a big draw for Salt Lake, so we will be providing recommendations and information to any attendees interested in hitting the slopes.