Come Learn Strategies


  • improve the productivity and outcomes of market research programs
  • leverage the latest trends and technologies to advance your research
  • deliver connected insights that drive impact in your organization

Join top market research and insights experts at X4

Build your network and connect with fellow market research experts and executives from every industry

Discover the research that led to some of the world’s most iconic market research breakthroughs


Using Brand Research to Improve Your Brand’s Perception

Applying Research Methodology Best Practices

Using Qualtrics iQ and Reporting to Identify Insights

Breakthrough Brand Experiences: How Chobani Uses Insights to Grab Market Share

Find the Signal in the Noise: How AMEX Brings the Voice of Customer to Life

The Stance Launch Story: Your First Decision Should Be Your Best Decision

The Why Behind the What: Using Analytics to Better Understand Customers and Improve Retention

How T Mobile and The Cosmopolitan in Las Vegas Used Insights and Intuition to Boost Their Brand

Yum! Brands: Research and Strategy off the Beaten Path

Marrying O Data And X Data To Save Taxpayer Dollars

How New Thinking in Brand Tracking Predicts Where You're Headed Next

Be an Outsider: How to Re-energize a Classic Brand

Building Insights that Inspire and Provoke Action

Launching a Brand: Your First Decision Should Be Your Best Decision

Spot Tasty Trends in Your Data: How Buzzfeed Turns Insights to Profitable Investments

Brand Tracking Made Easy: Make Better Decisions Faster with Insourced Insights

Creating Moments in Culture

Hooked: How To Build Habit-Forming Products

The Secret to Google's G-Suite: How to Build a Personalized Product Experience for Everyone

How to Collect and Use Durable Data to Stay Ahead of Global Product Trends

Using Research to Create Cultural Moments



Former Principal Engineer //


SVP, Research & Insights //


Head of XM Institute //


VP, Customer Insights //
Dun & Bradstreet


Head of Market Research //


Best-Selling Author //


VP, Customer Insights //
LL Bean


Product Insights //
New Balance


Senior Partner, Prophet //
Brand Relevance Index

See all speakers, entertainment, and pricing



X4 is an unforgettable conference experience and is wholly dedicated to helping you and your organization achieve breakthroughs. Here’s what to look forward to: A bucket-list-worthy lineup of main stage speakers will break down their pivotal moments. Leading brands will share the experience management programs they’ve built to delight customers and employees. And you’ll network with and learn from some of the brightest minds in your field.

The 2019 X4 Summit will take place in beautiful downtown Salt Lake City, Utah. We are thrilled to have you back at the Salt Palace Convention Center.

The majority of the conference, including basecamp trainings, keynotes, breakout sessions, and evening events, will be hosted at the Salt Palace. Evening events will include the X4 kickoff reception, parties, and concerts.

Check-in for the conference begins Tuesday, March 5 at 10:00am at the Salt Palace Convention Center. Check in early to miss the rush! The welcome party for all attendees begins Tuesday evening at 7:00pm.

If you purchase the Experience Basecamp Live add-on, you must check-in on Tuesday, March 5 between 10:00am and 11:30am.

Check-in will also be open on Wednesday at 7:00am and Thursday at 8:00am.

Easy! Simply select "send me an invoice" at registration check-out. For specific questions regarding payment options, reach out to

We would love to have your guests join us! Guest passes can be purchased for $299. Simply select the “+1 pass” add-on at checkout. This will give your guest access to the welcome reception, keynotes, concerts, and Friday activity only. Not valid for training, or breakout sessions.

Of course! Qualtrics has reserved a special conference rate for our attendees. Rooms are available on a first-come, first-serve basis so book early to guarantee your discount. To reserve your hotel, view your X4 Summit confirmation email. All hotels are located in downtown Salt Lake City. Most hotels are within walking distance to the Salt Palace. If you did not receive this email or have questions you can reach out to

Public transportation to and from the Salt Lake City International Airport is available by the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center.

Taxi cabs are also available at the airport when you arrive. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations:

Depending on your hotel, complimentary shuttles may be offered from the Salt Lake City International Airport. This can be confirmed through calling your hotel directly.

No, Qualtrics Certification is not part of X4 2019. However, you may purchase the online training for Qualtrics Certification separately at

There is a limited number of seats in each training. You may request a change before December 31, 2019 by emailing; your request may not be honored depending on the current training capacity. Requests received after December 31, 2018 will not be honored. For more information about Experience Basecamp Live trainings, click here.

You spoke, we listened. This year, in addition to skiing at Park City Mountain Resort, we’ll be offering alternate activities for you on Friday, the optional last day of the conference. From more time with experts, to additional site-seeing ventures (including an available Qualtrics Headquarters tour), this year is sure to have something of interest to you..

The recommended attire for the X4 Summit is business casual. The attire for the entertainment activities on Wednesday and Thursday evening is casual. Bundle up for ski day!

If you are unable to attend X4 Summit, you may transfer your registration to another person by sending an email to with the new attendee’s name and contact information by Friday, February 8, 2019 at 11:59pm MST. If you purchased the Experience Basecamp Live add-on, include in this email to request a transfer for the training. Substitutions requested after this date may be subject to a $100 USD transaction fee. Hotel reservation cancellations and substitutions must be taken care of directly with your hotel. Hotel cancellation policies may vary.

All X4 Summit registration and training cancellations must be received in writing. Email your cancellation request to For a full refund, cancellations must be received by 11:59pm on Friday, January 18, 2019. For a 50% refund, cancellations must be received between 12:00am on Saturday, January 19, 2019, and 11:59 pm on Monday, February 11, 2019. No refunds will be given after 11:59pm MST on Monday, February 11, 2019. Note that all times listed are Mountain Standard Time (MST).

Yes! Your pass includes all meals beginning Tuesday night through Thursday night. If you purchased the Experience Day add-on you'll also receive breakfast and lunch on Friday.

Contact and we'll be happy to answer your questions.