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Spot Tasty Trends in Your Data: How Buzzfeed Turns Insights to Profitable Investments
ashmeed ali Head of Market Research, Buzzfeed
It's not just lists and quizzes anymore. Experience data is essential to help Buzzfeed accurately spot trends to launch revolutionary new brands and content, from food lines like Tasty to beauty lines to DIY. In the world of instant brands, data tastes good.
Embedding Human Insights Into Experience Design
carey kolaja Chief Product Officer, Citi
Customer-centric design is becoming the new normal and has driven tremendous developments in UX. What happens when organizations apply that same methodology to enhancing the workplace and transforming employee experiences? Citi’s Carey Kolaja shows how Citi FinTech effectively revolutionized employee engagement through co-creation, testing and learning.
Be an Outsider: How to Re-energize a Classic Brand
christopher mcdonough Chief Brand Officer, LL Bean
eric soelberg VP, Customer Insights, LL Bean
Is the future of your brand informed by its past? From product research, to in-store satisfaction, to campaign measurement, L. L. Bean walks through its data-informed and groundbreaking “Be an Outsider” campaign to reposition an adored brand, and get it ready for another 100 years.
How Technology is Creating a New Currency of Ideas
stan sthanunathan EVP, Consumer Insights, Unilever
Unilever shows how technology helps them turn insights into ideas.
From Original Research to Insights-Driven Advertising, 3 Ways to Create Moments in Culture for Your Brand
greg dzurik VP, Marketing + Innovation, Yum! Brands/Collider
Brands that truly create culture, not just reflect culture, have the edge. Greg Dzurik, VP of Marketing & Innovation at Collider/Yum! Brands will share why creating moments in culture matters for brands today, what it takes for brands to do it, and different routes brands can take to create cultural moments that stick.
Listen and Act: How AMEX Pairs Listening & Incentives to Bring the Voice of the Customer to Life
luis angel-lalanne VP, Customer Listening, American Express
To be truly customer-centric you need to empower people at all levels of your organization to both interact with customers and act on the insights. With an emphasis on customer listening from call center to the C-suite you’ll find new ways to increase response rates and learn from your customers. Find out how American Express constantly tests and learns, does customer call listening, and incentivizes their customer service team to create world-class Customer Experiences.
How Data Drives Zillow's Culture: Improving Engagement, Inclusion, and Development Amid Rapid Growth
dan spaulding Chief People Officer, Zillow Group
Culture is at the cornerstone of Zillow Group’s business and it’s one of the main drivers behind yet another year on Glassdoor’s “Best Places to Work” list. But creating and evolving a strong, inclusive, and thriving culture isn’t easy in a high-growth company that competes for top tech talent. Learn how Zillow Group leadership depends on experience data to not only help build culture, attract talent, and drive engagement, and also how they empower managers to do the same within every team.
The Future of Experience Management in Government
chelsie bright Citizen XM Scientist , Qualtrics
nick sinai Former U.S. Deputy CTO, United States
matt broffman Director, Digital Platforms, City of Orlando
ed bodensiek Chief Experience Officer, Cravety
For the first time in history, technology makes it possible for governments to engage people in real-time, across demographics, in the moments that matter most. How do we build a future where feedback from government customers and employees is used to create experiences that work for everyone? From shared services to digital engagement to human centered design, what is government doing well now, and what is the future of experience management in government?
Hooked: How To Build Habit-Forming Products
nir eyal Best-Selling Author, Hooked
Habit-forming products change user behavior and create unprompted engagement. Harnessing the power of habits is essential for your product and is great for your bottom line. Product guru, investor, and bestselling author Nir Eyal outlines the Hook Model to give you a practical framework to increase your odds of product success.
Launching a Brand: Your First Decision Should Be Your Best Decision
jeff kearl Founder and CEO, Stance
Starting a new brand means distilling everything down to one simple question at the start: What is the nature of our business? Once you understand your nature, everything falls into place. This first decision will limit or boost your brand for years to come.
CSR and Political Activism in The Trump Era
michael ramlet CEO, Morning Consult
Social media reaction is often seen as an accurate gauge of public opinion during a brand crisis. However, what people say on social media is not necessarily reflective of what the wider public actually thinks. The session explores how companies can use experience data and insights to protect their reputation in today's age.
How to Maximize Security in Experience Management
adam marrè Head of Security Ops , Qualtrics
Security today falls not only to the professionals but to every data professional. Former FBI Cyber Special Agent Adam Marrè outlines how to guard against avoidable incidents, increase security awareness across the organization, and explores security feature value for researchers and experience managers.
The Big Data Theory: How CBS Generates & Acts on Insights by Matching Experience & Operational Data
radha subramanyam Chief Research Officer, CBS
Few businesses generate as much data as media, and when CBS networks touches 30 million people every night, the data that flows from feedback, viewing, social, and more can be overwhelming. As preferences and consumption habits constantly change, how do you avoid being data rich, but insights poor? Using real-world examples, CBS Chief Research and Analytics Officer Radha Subramanyam shows how to identify the insights that are most important to your business, build the necessary internal teams and processes, and line up your data streams to improve business results.
Measuring the Immeasurable: How Challenging Norms Leads to Richer Student Experiences
shira good Director, Service Standards, Bloomfield Hills Schools
Learn how Bloomfield Hills Schools is revolutionizing public education by challenging traditional student success metrics. See how finding new opportunities to measure modern workplace skills like critical thinking and grit is changing the conversation around education and how to apply these new ideas in your own district.
Postsecondary Transformation: Supporting First-Gen, Low-Income, and Minority Students
bob colleran Chief Executive Officer, Alithi Consulting
The US system of higher education has historically struggled to effectively serve low-income, minority, and first-generation students well, resulting in a widening education gap and overall weakening of US competitive resources. See how a network of partners including JFF, AASCU, and Alithi Consulting have developed powerful tools to drive successful transformation in this space.
Latest Insight: The Changing Drivers of Customer Experience and Channel Success
Mark Miller Practice Leader, Customer Service Solutions, J.D. Power
In this session, J.D. Power shares data and insights that point to big changes in what customers want, and what it takes to meet those expectations across self-service and assisted channels. J.D. Power will share cross-industry data from over 1,000 companies, plus delve into what verified top performers are doing to drive higher satisfaction at lower total operating cost even as consumer preferences, your workforce, and your competitive environment changes. Attendees will walk away with specific strategies, tactics and benchmarks to help your organization succeed now and in the future.
The Product Experience That Changed the World: An Insider's Story of Building the iPhone
ken kocienda Former Principal Engineer, Apple
During some of the most transformative years at Apple, Ken Kocienda was demo-ing top-secret products to Steve Jobs and penning his name with only 23 others - including Steve Jobs - on the original iPhone patent, a product that has revolutionized the way we communicate, work, and play. Learn how Ken and the Apple team built the iPhone from the ground-up at the direction of Steve Jobs' creative genius, and created one of the most renowned product experiences of our time.
How to Collect and Use Durable Data to Stay Ahead of Global Product Trends
charles wilson Product Insights, New Balance
In the age of fast data and even faster fashion, the role of durable insights has never been more critical. In a highly competitive market, learn how New Balance is getting ahead of global footwear trends and building blockbuster products for multiple buyer segments.
The Why Behind the What: Using Analytics to Improve Customer Retention
rachel richter VP, Customer Insights, Dun & Bradstreet
Retaining a customer is less expensive and often leads to higher lifetime value than acquiring new ones, but it’s easier said than done. Many B2B companies lean heavily on financial data and firmographics to study retention patterns – profiling patterns across industries and company sizes. In this session, you’ll learn how to augment your approach with experience data and other operational data to not only understand the key drivers of attrition but identify actions to take before it’s too late, so you can retain your most valuable customers.
How to Connect Candidate, Employee, & Alumni Experiences to Build a World-Class Talent Brand
shaunda zilich Head of Talent Branding, Qualtrics
jennifer carpenter VP of Talent Acquisition, Delta
john meyer CEO, Lemonly
kristen weirick Vice President, Talent Acquisition and Diversity & Inclusion, Abbvie
More than ever, recruiting and talent leaders are focused on creating experiences that drive world-class talent brands but it's past time to think about the attraction of talent as something that recruiting owns. Join this session and see how leaders use always-on feedback, leadership 360s, and weave EX data into program decisions to create world-class workforces that attract top talent, create brand ambassadors, and drive the organization's mission forward.
Marrying O-Data And X-Data To Save Taxpayer Dollars
anahita reilly Chief Customer Officer, U.S. GSA
GSA is the "B2B" agency of the federal government, delivering value and savings in real estate, acquisition, technology, and other mission-support services across government. Through this session, we will share examples of how we are using an enterprise-wide Voice of the Customer program (via Qualtrics) to align feedback (X-data) from both agency customers and industry partners with operational data, informing how we design our products and services. We will also touch on the governance structure set in place to enable self-service feedback collection processes while adhering to a consistent enterprise-wide brand that minimizes survey burden to the customer.
The Path to Mastering XM Across Your Enterprise
bruce temkin Head of XM Institute, Qualtrics
The XM Institute surveyed hundreds of executives to understand their XM efforts and aspirations.. During this session, you’ll hear results from the study, “The State of XM,” which will help you chart your path to becoming an XM leader. The session will cover the ROI, maturity levels, and insights about what separates XM leaders from their peers.
9 Ways to Drive Campus-Wide Qualtrics Adoption
cailee welch bacon Associate Professor, A.T. Still University
kirsty gaither Development Director, A.T. Still University
brittany williams Faculty Development, A.T. Still University
Learn how A.T. Still University drives adoption across multiple user groups and campuses by celebrating Qualtrics. Packed with practical tips, this session will give you the needed know how to replicate their success for your own campus.
How to Transform Qualitative Problems into Quantitative Solutions
shawn wigg Director of Mathematics, Duval County Public Schools
Learn how Duval County Public Schools takes an innovative approach to increase math specialist effectiveness through a qualitative solution with amazing results. Find out how to apply this breakthrough-thinking to similar challenges in your district.
The Purpose-Driven Diversity Strategy: A Tool Kit for the New Era
angela roseboro Chief D&I Officer, Dropbox
Studies show that diverse and inclusive workplaces drive better business outcomes for organizations—but many organizations are just starting to drive necessary changes that create safe and inclusive spaces. Come see how Dropbox is pioneering programs and strategies that create a culture of inclusion and empower underrepresented employee populations to thrive. You'll leave with practical guidance for eliminating bias, leveraging employee feedback, and creating a safe and thriving workplace for a diverse employee base.
EX Customer Showcase: How Top Organizations Use Qualtrics to Power EX & People Analytics Programs
steve bennetts XM Scientist, EX, Qualtrics
brooke orr Director of Global Talent & Development, Coca-Cola
Join this "open house" session to get insights into how Coca-Cola, Roger’s, and Nuance are building programs that attract talent, measure engagement, create exceptional employee experiences, and ultimately produce measurable business results like lower employee attrition, strong employer brands, etc. After a brief introduction to each organization’s program, we’ll host a Q&A.
RC & BX MAINSTAGE Research to Drive Product and Brand Experience Breakthroughs
kelly waldher VP, BX, Qualtrics
jay choi VP, Research Core, Qualtrics
From breakthrough products to revolutionary brands, come learn how research is driving experiential innovation in product development and brand management. We'll share inspiring stories from organizations and the researchers driving new product innovation and award-winning brand campaigns and how you can leverage new technology in the XM Platform to deliver breakthrough results at your organization.
Measuring Growth: The Breakthrough Helping GoDaddy Increase Profitability by Closing Experience Gaps
Mike McLaughlin Chief Customer Officer, GoDaddy
When GoDaddy was founded, it was about serving a community of entrepreneurs to enable them to launch their business online and receive the same support experience as the biggest companies. Years later, they emerged as the world's largest cloud platform dedicated to small ventures under one premise: provide the best customer and product experience. Period. Part of that radical evolution was closing key experience gaps, including brining essential product and customer experiences under Mike McLaughlin and tying business results to experiences.
Brand Tracking Made Easy: Make Better Decisions Faster with Insourced Insights
franck sarrazit Brand XM Scientist, Qualtrics
Brand Tracking isn't just about your brand's past, it's about your business' future. And software allows you to track more easily and accurately than ever before. Here's how new thinking in brand tracking predicts where you're headed next.
How to Capitalize on the Evolution of Actionable Insights
aimee lucas Head of Research, Qualtrics XM Institute
You have data-driven insights, but how do you use them? The XM Institute has researched how high-performing organizations put their customer and employee insights to use. During this session, you’ll learn the path for maturity in building an action-oriented insights program and hear best practices you can put to use right away.
Five Elements for Building a World-Class Marketing Research Practice
mike murakami Research Manager, Airbnb
An experienced research leader's guiding principles for building credible and effective research teams.
Fake Doctors, Real Results: How to Use Insights to Drive Breakthrough Ad Campaigns
peter harrison SVP, Marketing Insights, Cigna
Cigna takes you inside their groundbreaking "Fake Doctors Real Results" broadcast campaign and reveals how your insights can drive a powerful brand experience.
Uncovering User Truth: Fusing Data Science and User Research at Spotify
peter gilks Director, Product Insights, Spotify
kristie savage Data Science, Spotify
colette kolenda User Research, Spotify
Spotify’s product insights team combines user research and data science to gain rich insights that fuel product decisions. This talk uses a case study of combining a qualitative diary study (administered through Qualtrics) and a behavioral data dashboard. This mixed methods approach drives a holistic understanding of both when and, more importantly, why people engaged with a new ads feature.
Optimizing the Student Experience through Course Evaluations
virginia moench Social & Clinical Research, Winston-Salem State U.
Understanding course evaluations is an important element of understanding the student experience. See how Winston-Salem State has fine-tuned its program to give students a voice for each course – from always-on feedback to traditional evaluations for self-paced and time-limited classes. Learn how to apply these methods for your own organization.
The Three Phases of Your Health-System Brand Tracker
taylor warren Insights & Analytics, Novant Health
Brand awareness takes on many forms in healthcare. Novant Health will discuss the three phases of their program, how to get executive buy-in, and drive action from insights.
The Future of Student Experience in Higher Education
richard ottley Senior Sales Engineer, Qualtrics
mick swenson Enterprise Accounts, Academic , Qualtrics
Every year, higher education institutions lose $17 billion as a result of poor campus experience. Learn about best-practice methodology and technology to design a best-in-class Student Experience program and how to embed it within your organization.
Seven Secrets of Storytelling Success with Data
JD schramm Lecturer, Stanford University
Analyzing your data is simply the first step. How then do you communicate that to the people who can act on this information? Stanford's JD Schramm will provide participants a simple 7-step method for effective storytelling. Learn best practices for speaking, writing, and illustrating your data so you can create change inside your organization.
3 Ways to Combine X and O Data to Understand the Student Voice
julie mitchell Superintendent, Rowland Unified School District
brian huff Director of Instructional Support, Rowland Unified School District
See how Rowland Unified School District uses Qualtrics in innovative ways to identify trends, individualize learning, and act on student feedback. Learn how to combine operational data like test scores and attendance with student experience data like interests and classroom feedback to predict outcomes and enhance the student experience.
Radical Reconciliation: Confronting Gender Injustice at Work.
kim scott Author, Radical Candor
Using experiences from her own career that left her gobsmacked, Kim Scott, author of the New York Times-bestselling Radical Candor, confronts one of today's most pressing experience breakthroughs. She breaks the problem of gender injustice down into its component parts: bias, belief, bullying, discrimination, harassment and violence. The talk will define each and guide you to the most effective way to confront each. Each of us has an essential role to play, and she examines the different obligations that leaders, up standers, perpetrators, and victims have to confront injustice at work.
Managing Research at Scale: How to Implement Enterprise Wide Governance
craig kulfan Sr. Director, Platform Engineering, Qualtrics
The average enterprise has thousands of employees collecting feedback using a variety of research tools often invisible to IT - leading to security risks, inefficient workflows and exposure to GDPR penalties. Join Qualtrics' head of platform security to learn how you can build governance around your organization's research footprint without compromising on security, data privacy or compliance. Learn best practices in user management, brand governance, admin controls, policy governance, and cost management.
The Future of Enterprise Healthcare Research
Patty Riskind Head of Global Healthcare, Qualtrics
Mayo and Qualtrics co-present on research standardization and the future of Qualtrics for healthcare. This session will outline the XM vision as it applies to healthcare.