Market Research

Learn from the innovators putting research at the heart of their organization’s transformation

At X4 Summit 2020, you’ll get the inside track on the methodologies and technologies driving some of the world’s most important breakthroughs.

Come hear how leading researchers

  • Deliver breakthrough insights at every level of the organization
  • Enable everyone from the c-suite to the frontline with high-quality data and insights to inform every decision
  • Transform the entire organization with X-data from every interaction, available on demand
  • Use breakthrough insights to design and deliver experiences that differentiate from the competition and disrupt their industries

60+ Breakthrough Sessions
Including:


Fake news killed the research star

Sunshine Hillygus, PhD //
Director, Initiative on Survey Methodology

In a ‘post-truth’ era of alternative facts, trolls and bots, learn how the best researchers guard against hijacked surveys and skewed results.

Using experience insights to stay in front

Ana Rocca //
Head of US Research & Insights

The Uber platform facilitates countless experiences for riders & earners. Learn how data & insights drive everything from new product breakthroughs like Uber Comfort to driver loyalty programs to keep Uber ahead of the game.

The science of stories that break through

David Hobbie //
Director, International Research

Storytelling is part art, part science — learn how ESPN strikes a balance using qualitative and quantitative research to expose drivers of engaging, differentiated content.

Experience metrics that drive action

Tomer Sharon //
Managing Director, Head of User Research & Metrics

Learn how the world’s preeminent bank is using experience metrics scores to drive product roadmap decisions and predict business outcomes. Learn what to measure what to measure to run a modern product management practice.

Bettering the experience for 68M fans

Scott Harris //
Manager, Strategic Research

Major League Baseball turned to AI and X-data to get to breakthrough insights. Hear how it’s enabled them to improve response rates and deliver better experiences for more than 68 million fans.

When data tells the story, change happens

Kitty Xu, PhD //
Quantitative UX Researcher

JD Schramm //
Lecturer, Strategic Communication

Storytelling has the power to transform your insights into action. Stanford’s Dr. JD Schramm reveals his storytelling secrets that can turn data into impactful change.

Breaking the algorithm to create better experiences

Edwin Wong //
SVP, Vox Media

We consume 12+ hours of media a day — but how can those experiences impact people’s real lives, and not just their social networks. Learn how Vox Media is using data and insights to enter a new era of ‘activating’ consumers.

Qualtrics XM

The health and safety of our customers, employees, and partners is our highest priority.

After careful consideration, and in light of the ongoing Coronavirus (COVID-19) developments, we are postponing X4 to early fall. Rescheduling the 16,000 attendee event will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment.

We remain excited to host you later this year and will get back to you with more information on specific dates in the coming weeks. Your registration will automatically be applied to the rescheduled event. The latest information will always be available at x4summit.com.

Please take a moment to let us know if you have any questions regarding your registration here. Your voice matters, and we care about your feedback.

We look forward to hosting you in the fall. Until then, stay safe and healthy!

Ryan Smith, CEO & Kylan Lundeen, CMO

For more information click here >

Experience more at X4


Breakthrough
Sessions


Choose from over 60 breakout sessions led by the world’s most iconic experience brands as they share the tips and tricks behind breakthrough customer, employee, brand, and product experiences.

Three nights of epic entertainment


The legendary X4 Warehouse Party, Five for The Fight Night and a private concert with multi-platinum rock legends The Killers — events don’t get more entertaining than this!

Expand your
Network


Build lasting relationships and share ideas with executives and XM practitioners from the world’s most iconic experience brands.

5 For The
Fight Night


Join us at Fight Night for an unforgettable evening featuring a street-style dance off, freestyle rap battles, big prizes, and a whole new way to participate in the fight against cancer.

XM Basecamp
Live


This add-on provides a full day of hands-on training to help you master the skills needed to design, launch, and mature your XM program. Choose from 20 different courses led by our XM Experts.

LEARN MORE

Get more out of X4

Become an X4 Insider and be entered to win VIP concert seating

Thank You

FAQs


The health and safety of our customers, employees, and partners is our highest priority. Given the state of Coronavirus (COVID 19) globally, we are rescheduling X4 to early fall. Moving the 16,000 attendee event will enable us to provide the experience that our customers, partners, and employees expect and deserve in a safe environment. We remain excited to host you later this year and will announce new dates in the coming weeks. Your registration will automatically be applied to the rescheduled event. We will continue to provide regular updates for the event to our X4 website, at x4summit.com. Please take a moment to let us know if you have any questions regarding your registration here. Your voice matters, and we care about your feedback. We look forward to hosting you in the fall. Until then, stay safe and healthy!

All existing X4 registrations will be automatically applied to the new X4 date. We look forward to hosting the largest gathering of experience professionals in the world in early fall.

Please contact your airline and hotel providers as soon as possible to change plans and make alternative arrangements.
We plan to announce new dates within the coming weeks on the X4 website: X4summit.com.
The conference is currently sold out. Please check back in after we release the dates as we may open more spots.
If you have already registered for sessions, your seats will be saved. Please note: sessions may be subject to change pending availability of speakers with the new dates. 
X4 is an unforgettable conference experience wholly dedicated to helping you and your organization use experience management to achieve breakthroughs. Here’s what to look forward to:
  • A bucket-list-worthy lineup of mainstage speakers will break down pivotal moments in their careers
  • Leading brands will share the secrets to their experience management successes
  • Networking with some of the brightest minds in your field
  • Returning home with an actionable vision to transform your organization
The Summit Pass is $1799 and includes 2 days of keynotes, breakout sessions, networking, entertainment, concerts, and food. You can also add on XM Basecamp Live Training for an additional $499.
All X4 attendees need to have a ticket. Tickets include access to all mainstage, breakout, social activities, and entertainment sessions.
Public transportation to and from the Salt Lake City International Airport is available through the Utah Transit Authority. You can also use the new “Green Line” on TRAX (Salt Lake City’s light rail system) that runs to and from the airport. The Green Line leaves the airport every 15 minutes on weekdays and every 20 minutes on weekends. The TRAX stop is located at the south end of Terminal 1. TRAX drops off directly in front of the Salt Palace Convention Center. Taxi cabs are also available at the airport when you arrive. Uber and Lyft also serve the airport and all of Salt Lake City. All our preferred hotels are a 10-15 minute drive from the airport and the one-way cab fare will be approximately $22-$25 USD. At the airport, you can find shuttles at the All Resort (Premier) kiosk located across from baggage claim 4 in Terminal 1 and baggage claim 8 in Terminal 2. You may visit the website for rates and reservations: http://www.premier-transportation.com/ Depending on your hotel, complimentary shuttles may also be offered from the Salt Lake City International Airport. This can be confirmed by calling your hotel directly.
No, Qualtrics Certification is not part of X4 2020. However, you may purchase the online training for Qualtrics Certification separately at www.qualtrics.com/certification.
Casual, business casual, black tie – just have a comfortable experience. Heck, our CEO always wears sneakers. The attire for the entertainment activities on Wednesday and Thursday evenings is casual.
Yes! Your pass includes morning coffee, lunches, and dinners beginning Tuesday night through Thursday night.
Contact x4summit@qualtrics.com and we’ll be happy to answer your questions.
Thank you for your interest! Unfortunately we are no longer accepting speaker applications for X4 2020.
As the leader in Experience Management, we’re hyper-dedicated to making every interaction with Qualtrics a great experience. X4 attendance has grown and is projected to grow substantially every year. We’re proud of how successful Experience Day has been in the past, but realize that with so many people participating in something that has so many variables outside our control (weather, resort availability, traffic, etc) that we can no longer guarantee a great experience for every attendee. Although we have decided to shift those resources to other experiences at the event, we are also mindful that skiing and snowboarding is a big draw for Salt Lake, so we will be providing recommendations and information to any attendees interested in hitting the slopes.