Discover how Abercrombie leverages cutting-edge geo-fencing technology to capture real-time in-store visitor feedback — whether they buy or just browse. By engaging app users immediately upon exiting the store, the company collects authentic, contextually relevant insights that enhance understanding of customer behaviors. This innovative approach complements traditional feedback methods, enabling more targeted store improvements, highlighting exceptional associate performance, and ultimately boost sales by truly understanding what motivates both purchasers and non-purchasers. 

Speakers

Joelle Cann

Abercrombie & Fitch // Head of Voice of Customer & User Experience Research

Madison Blair

Abercrombie & Fitch // Senior Research Analyst, Voice of Customer