Every organization wants CX to drive revenue and loyalty, but most leaders struggle with one vital question: What value is actually realistic at our current level of maturity? This session introduces the CX Value Curve—a practical framework that tracks how ROI evolves across platform usage, program health, and business alignment. We’ll break down what "good" looks like at every stage and identify the specific habits that separate high-velocity teams from those that stall. Stop guessing your next move and start targeting the outcomes that prove your program’s worth to the C-suite.

Speakers

Sarah Alio 

Qualtrics // Head of Customer Experience Center of Excellence

Juliana Holterhaus, PhD 

Qualtrics // CX Product Science Lead

Arpana Luthra 

Qualtrics // Head of CX Advisory