We pulled together the X4 sessions on turning guest satisfaction into measurable sales growth—proven strategies for location-based brands.

Your playlist:

• Marriott: How they built a Customer Listening Center unifying contact center, VOC, digital, and in-stay signals—with governance that works at global scale
• Abercrombie & Fitch: Geo-fencing stores to capture real-time feedback from both buyers and browsers—understanding what motivates each
• TruGreen: From scattered data to 500M signals analyzed annually with agentic AI that bridges knowing and doing