CX leaders often struggle to prove that customer happiness drives business growth. Banco Macro solved the equation. Follow their journey from fundamental data governance to a breakthrough "people-centric" strategy that turns feedback into revenue. Uncover how they use Qualtrics AI to correlate CX scores with customer segment valuation, allowing for targeted investment in the moments that matter. Explore the power of closing the loop with automated workflows to slash support costs and utilize digital experience analytics to prevent site abandonment. Walk away with a blueprint for embedding CX into your corporate culture to drive profit and mitigate risk.

Speakers

Cecilia Gargiulo

Banco Macro // Head of vision 360 & CX

Gonzalo Gomez Olivera

Banco Macro // Manager CX