Everyone is talking about synthetic data, but few have actually put it to the test in the real world. It’s time to move past the hype and look at the hard evidence. We are sharing the raw results from over 20 customer pilots and internal experiments to show you exactly where synthetic data succeeds and where it falls short. You’ll get an honest look at the best use cases, the common traps to avoid, and the lessons learned by researchers who are using these tools every day. This isn’t a theory session; it’s a practical guide to using AI to move faster without losing your grip on quality. Leave with the confidence to apply these methods to your own Qualtrics research and start delivering insights at a pace that keeps up with your business.

Speakers

Dr. Kayla Schou

Qualtrics // Research Scientist