Fragmented research is a silent killer of strategic growth. When siloed teams duplicate efforts and critical insights vanish into stagnant dashboards, decision-makers fly blind. This session reveals how to dismantle those silos and build a research organization that scales alongside your company. We'll explore the governance structures that actually work—creating cross-functional alignment, establishing high-impact research standards, and ensuring insights flow directly into strategy. Learn how to centralize your customer intelligence to eliminate waste and empower your entire enterprise to act on the same single source of truth.

Speakers

Tammy Snow

Workday // Vice President, Global Research, Design & Experience Strategy