Most companies listen to their customers through surveys and support tickets, yet they still miss the full picture. TruGreen decided to change the game. See how they evolved from scattered data points to an omnichannel intelligence engine that analyzes 500 million customer signals annually. Uncover the hidden drivers of loyalty and learn how TruGreen uses agentic AI to bridge the gap between knowing and doing. Turn a mountain of raw data into an automated engine for growth and master the transition from passive listening to a fully closed-loop experience.

Speakers

James Bauman

 TruGreen // Senior Director of Experience Management & Analytics