XM Institute
The ideas shaping the future of
The ideas shaping the future of
Experience Management.
Original research and expert perspectives that challenge conventional thinking,
show how experiences affect business performance, and help leaders put new ideas into practice.
Research
Five phases for creating powerful personas
Ebook
Worksheet: Evaluate the suitability of AI for HR tasks
Research
Consumer channel preferences, 2022
Research
Consumer desire for better customer experience
Ebook
Maturity assesment competency - Employee Experience
Research
B2B Customer experience best practices
Research
What happens after a bad experience, 2024
Research
Engaging a tethered workforce
Research
Unlocking customer insights from contact centers
Research
Activating middle managers to drive CX change
Ebook
Maturity assessment: competency
Research